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国际商务管理(英文版)

国际商务管理(英文版)

作者:汪玉玲
出版社:对外经济贸易大学出版社出版时间:2021-12-01
开本: 16开 页数: 216
本类榜单:管理销量榜
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国际商务管理(英文版) 版权信息

  • ISBN:9787566323446
  • 条形码:9787566323446 ; 978-7-5663-2344-6
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 所属分类:>>

国际商务管理(英文版) 内容简介

本书内容包括:全球商业环境、全球商务进入战略、商业组织、商业管理、组织行为和动机、国际营销管理、营销战略、战略管理、领导力和决策、人力资源管理等。

国际商务管理(英文版) 目录

Chapter 1 Global Context of Business Part A Theoretical Knowledge Text 1 International Business Text 2 Importance of International Business Education Part B Topic-based Reading Text 3 The State of Globalization in 2021 Text 4 Implementing Inclusive Policies Across a Global Organization Chapter 2 Global Business Entry Strategies Part A Theoretical Knowledge Text 1 International Business Operations Text 2 Risks of International Business Entry Part B Topic-based Reading Text 3 Will Covid-19 Have a Lasting Impact on Globalization? Text 4 We Can't Undo Globalization, But We Can Improve It Chapter 3 Business Organizations Part A Theoretical Knowledge Text 1 Organizational Structure Text 2 International Organizations Part B Topic-based Reading Text 3 How to Successfully Scale a Flat Organization Text 4 How Midsize Companies Can Adapt to Changing Demand Chapter 4 Managing the Business Part A Theoretical Knowledge Text 1 Management Theories Text 2 Concepts Related to Business Management Part B Topic-based Reading Text 3 Research: Adding Women to the C-Suite Changes-How Companies Think Text 4 Want to Be a Better Manager? Get a Protege Chapter 5 Organizational Behavior and Motivation Part A Theoretical Knowledge Text 1 Organizational Behavior Text 2 Motivation Part B Topic-based Reading Text 3 How to Keep Your Team Motivated, Remotely Text 4 When Empowering Employees Works, and When It Doesn't Chapter 6 International Marketing Management Part A Theoretical Knowledge Text 1 Marketing Environment Analytical Frameworks Text 2 Marketing Strategy Tools Part B Topic-based Reading Text 3 The Secret to Becoming a Market Leader Text 4 Advertisers, Skip the Platitudes in 2021 …… Chapter 7 Marketing Strategies Chapter 8 Strategic Management Chapter 9 Leadership and Decision Making Chapter 10 Human Resource Management
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