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Acknowledgements
ÕªÒª
Abstract
List of Tables
List of Figures
List of Abbreviations

Chapter One Introduction
1£®1 Background of the Study
1£®2 Objectives
1£®3 Questions for the Study
1£®4 Significance of the Study
1£®5 Methodology
1£®6 Collection of Euphemisms
1£®7 Organization of the Book

Chapter Two Literature Review
2£®1 Introduction
2£®2 Fundamentals Revisited
2£®2£®1 Indirectness£¬ Grice's CP & CI and Leech's PP
2£®2£®2 Face£¬ Facework£¬ Brown & Levinson's Face Theory and Gu's PP
2£®3 Euphemism
2£®3£®1 Definitions
2£®3£®2 Origin of Euphemism
2£®4 Studies of Euphemism in Retrospect
2£®4£®1 Studies of Euphemism Abroad
2£®4£®2 Studies of Euphemism at Home
2£®5 Studies of Euphemisms in DRM
2£®6 Summary

Chapter Three Theoretical Framework£ºRapport Management
3£®1 Introduction
3£®2 Components of Rapport Management
3£®2£®1 Quality Face and Identity Face
3£®2£®2 Equity Rights and Association Rights
3£®3 Rapport-Threatening Behavior£º Managing Face and Sociality Rights
3£®4 Rapport-Management Strategy Domains
3£®5 Factors Influencing Strategy Use
3£®5£®1 Rapport Orientation
3£®5£®2 Contextual Variables
3£®5£®3 Pragmatic Conventions
3£®6 Rapport Management Outcomes
3£®7 Summary

Chapter Four Description and Categorization of Euphemisms in DRM
4£®1 Introduction
4£®2 Conventional Euphemisms
4£®2£®1 Devil and Disaster
4£®2£®2 Death and Funeral Affairs
4£®2£®3 Disease and IU Health
4£®2£®4 Sex
4£®2£®5 Excreta and Secretion
4£®2£®6 Pregnancy and Birth
4£®2£®7 Ageing
4£®2£®8 Love and Affection
4£®2£®9 Marriage and Concubinage
4£®2£®10 Women's Jealousy in Love
4£®2£®11 Address Terms for Interpersonal Relations
4£®2£®12 Servants and Housemaids
4£®2£®13 Personal Names Regarded as Taboos
4£®2£®14 Moral Standing and Disposition
4£®2£®15 Buddhist Practice and Buddhist Practitioner
4£®3 Situational Euphemisms
4£®3£®1 Euphemisms with Semantic Fuzziness
4£®3£®2 Euphemisms with Syntactical Devices
4£®4 Summary

Chapter Five Demonstration Analysis of Euphemisms in DRM
5£®1 Introduction
5£®2 Power
5£®3 Social Power Relations
5£®3£®1 The Absolute Royal Power
5£®3£®2 Social Unequals
5£®4 Familial Power Relations
5£®4£®1 Unequal Kinship
5£®4£®2 Master-Servant Relations
5£®5 Summary

Chapter Six Discussions
6£®1 Introduction
6£®2 Rapport Management and Euphemisms in DRM
6£®2£®1 Quality Face and Euphemisms
6£®2£®2 Identity Face and Euphemisms
6£®2£®3 Equity Rights and Euphemisms
6£®2£®4 Association Rights and Euphemisms
6£®3 A Comparative and Contrastive Analysis of Related Theories and Principles
6£®3£®1 Grice's CP & CI and Spencer-Oatey's Rapport
6£®3£®2 Leech's PP and Spencer-Oatey's Rapport
6£®3£®3 Brown & Levinson's Face Theory and Spencer-Oatey's Rapport
6£®3£®4 Gu Yueguo's PP and Spencer-Oatey's Rapport
6£®4 Non-use of Euphemisms
6£®5 Li and Politeness
6£®6 Summary

Chapter Seven Condusion
7£®1 Introduction
7£®2 Findings
7£®3 Implications
7£®4 Limitations and Suggestions
Bibliography