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Chapter 1 Intercultural Business Communication
Introduction
Reading ¢ñ Cultivating Guanxi as a Foreign Investor Strategy
Reading ¢ò The Globalization of China's Corporate Brands
Reading ¢ó Building up the Business Relationship with Chinese
Reading ¢ô Foreign Assignment Means Promotion?
Supplementary Reading ¢ñntercultural Communication

Chapter 2 Culture and Cultural Values
Introduction
Reading ¢ñ Dominant American Cultural Patterns
Reading ¢ò Monsieur Mickey in France
Reading ¢ó Women in Global Business
Reading ¢ô German-American Intercultural Differences at the Workplace
Supplementary Reading Crisis of Barbie in the Middle East Countries

Chapter 3 Culture Shock
Introduction
Reading ¢ñ Impact of Cultural Shock on Overseas Assignment
Reading ¢ò Avoid Culture Shock When Rewarding International Employees
Reading ¢ó Corporate Culture Shock from Foreigners in U.S.
Reading ¢ô The Right Way to Bring Expats Home
Supplementary Reading The Pepsi Challenge£º Helping Expats Feel at Home

Chapter 4 Verbal and Nonverbal Communication
Introducfion
Reading ¢ñ Significance of Nonverbal Communication
Reading ¢ò Nonverbal Communication in International Business
Reading ¢ó Intercultural Competence in Business Presentations
Reading ¢ô Spatial Language£º Office Language
Supplementary Reading Reading Reactions in Different Cultures

Chapter 5 Intercultural Marketing Communication
Introduction
Reading ¢ñ McDonald's in China
Reading ¢ò Big Blunders from Big Business
Reading ¢ó Soshi Sumsin Ltd
Reading ¢ô Agatha's Standardizing or Adapting the Marketing Mix across Culture
Supplementary Reading The EU Grounds the GE-Honeywell Merger

Chapter 6 Business Etiquette and Protocol
Introduction
Reading ¢ñ Customs£¬ Etiquette and Protocol
Reading ¢ò Never Forget your Japanese Business Card
Reading ¢ó Cultural Conflicts in Israel
Reading ¢ô Business Dress
Supplementary Reading What is Dinner at a Friend's?

Chapter 7 Intercultural Business Negotiation
Introduction
Reading ¢ñ Impact of Culture on International Negotiations
Reading ¢ò Different Negotiating Styles of Different Cultures
Reading ¢ó Negotiation£º Lost in Taiwan
Reading ¢ô The 36 Chinese Strategies Applied to Negotiation
Supplementary Reading A British Negotiator in Paris

Chapter 8 Intercultural Management
Introduction
Reading ¢ñ Intercultural Conflict Management
Reading ¢ò Lenovo's Corporate Culture£º A Key Issue as It Absorbs IBM
Reading ¢ó Intercultural Team Building
Reading ¢ô Issues in Cross Cultural Teams
Supplementary Reading Sino-U.S. Organizational Cultures
Key to Exercises.
Bibliography