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Unit 1¡¡Culture and Intercultural CommunicationWarm-up ActivitiesText A¡¡Culture and Intercultural CommunicationWords and ExpressionsExercisesText B¡¡Barriers to Intercultural CommunicationCase StudyUnit 2¡¡Cultural Background of Intercultural Business CommunicationWarm-up ActivitiesText A¡¡Cultural Differences in International BusinessWords and ExpressionsExercisesText B¡¡Cultural Negotiation BoundariesCase StudyUnit 3¡¡Intercultural Verbal CommunicationWarm-up ActivitiesText A Verbal CommunicationWords and ExpressionsExercisesText B A Comparison of American and Japanese Verbal StylesCase StudyUnit 4¡¡Intercultural Nonverbal CommunicationWarm-up ActivitiesText A¡¡Nonverbal CommunicationWords and ExpressionsExercisesText B¡¡Nonverbal Communication in Different CulturesCase StudyUnit 5¡¡Intercultural SensitivityWarm-up ActivitiesText A¡¡Cultural SensitivityWords and ExpressionsExercisesText B¡¡Cross-Cultural TrainingCase StudyUnit 6¡¡Gender Differences in Intercultural Business CommunicationWarm-up ActivitiesText A¡¡Gender Differences in the Business worldwords and ExpressionsExercisesText B¡¡Women and NegotiationCase StudyUnit 7¡¡Effective Intercultural Business CommunicationWarm-up ActivitiesText A¡¡Strategies for Effective Intercultural Business CommunicationWords and ExpressionsExercisesText B¡¡Results of Poor Cross-Cultural AwarenessCase StudyUnit 8¡¡Intercultural Marketing CommunicationWarm-up ActivitiesText A¡¡Intercultural AdvertisingWords and ExpressionsExercisesText B¡¡Global MarketingCase StudyUnit 9¡¡Intercultural Business NegotiationWarm-up ActivitiesText A¡¡Cross-Cultural NegotiationWords and ExpressionsExercisesUnit 10 Intercultural ConflictUnit 11 International Business EtiquetteUnit 12 Intercultural Management