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���� �����Ļ��ʹ����Ļ����� chapter 1 consumer culture: the passion of consumption and the consumer society lesson 1 the signs of shopping lesson 2 the haunted superstore lesson 3 blue jeans historical perspective: fashion chapter 2 advertising: the signs of advertising in america lesson 4 masters of desire: the culture of amerlcan adertising lesson 5 advertising's fifteen basic appeals lesson 6 with these words i can sell you anything historical perspective: advertising chapter 3 pop music: excitements, emotions and controversies lesson 7 hip-hop nation: there's more to rap than just rhythms and rhymes lesson 8 rock 'n' revolt lesson 9 the lessons of presley's hips historical perspective: music chapter 4 television: the cultural impacts of television lesson 10 televison and cultural behavior lesson 11 life according to tv lesson 12 soaps day and night lesson 13 the opera winfrey show and the talk show furor historical perspective: television chapter 5 sports: the cultural implications in american sports lesson 14 sports and the american dream lesson 15 jockpop: popular sports and polities lesson 16 the black and white truth about basketball historical perspective: sports chapter 6 film: making hollywood dreams lesson 17 creating the myth lesson 18 the western lesson 19 asian women in film: no joy, no luck lesson 20 the way we are historical perspective: film chapter 7 american icons: the worshipped characters for the public lesson 21 be like mike? michael jordan and the pedagogy of desire lesson 22 what makes superman so darned american? lesson 23 our barbies, ourselves