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自媒体运营实战教程(抖音版)

作者：蒋晶,何雄,桂鑫

出版社：电子工业出版社出版时间：2024-09-01

开本： 16开 页数： 288

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自媒体运营实战教程(抖音版) 版权信息

ISBN：9787121354571
条形码：9787121354571 ; 978-7-121-35457-1
装帧：一般胶版纸
册数：暂无
重量：暂无
所属分类：
社会科学
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社会科学类教材
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信息学

自媒体运营实战教程(抖音版) 内容简介

本书是自媒体运营职业技能等级证书配套教材之一，依据《自媒体运营职业技能等级标准(2023 版)(中级)》编写而成。全书共12 个项目、48 个任务，包括账号管理、场景搭建、文案创意、图片拍摄与处理、视频拍摄与剪辑、口播技术、短视频运营、直播运营、付费推广、用户运营、电商变现和服务变现，分属账号搭建、内容创作、引流转化和商业变现四大模块，内在逻辑清晰，实现了技能闭环，写法上属于典型的OBE 理念指导下的任务驱动模式，真实、实用。本书是自媒体运营1+X 考试复习教材，也可作为高等职业院校"自媒体运营”课程配套教材，还适合抖音自媒体创作者自学参考。

自媒体运营实战教程(抖音版) 目录

项目一账号管理···································································································.1 任务1.1 新手达人违规处理与账号运营逻辑 ········································································.2 任务1.2 确认定位方向，寻找对标账号 ··············································································.4 任务1.3 完善账号资料 ···································································································.9 任务1.4 账号诊断与作品数据优化 ····················································································13 项目小结 ······················································································································18 项目二场景搭建····································································································19 任务2.1 配置不同直播场景下的硬件设备 ···········································································20 任务2.2 安装、配置自媒体软件环境 ·················································································26 任务2.3 搭建美食类短视频场景 ················

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