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Chapter 1 What Makes A Feature Story
1.1 Defining feature writing
1.2 Writing for the international market
1.3 The English-speaking reader
1.4 Long-form articles in digital age
Chapter 2 Story Ideas
2.1 What makes a good story idea
2.2 Where to find story ideas
2.3 Giving shape to story ideas
Chapter 3 Researching For Feature Stories
3.1 Research shows
3.2 Starting with a plan
3.3 The first place to look
3.4 Survey, study findings, and press conferences
3.5 Libraries and reference books
3.6 The Internet
3.7 Observation
3.8 Keeping a beat memo
Chapter 4 Interviewing For Feature Stories
4.1 Preparing for the interview
4.2 Conducting the personal interview
4.3 After the interview
Chapter 5 Writing the Feature Lead
5.1 Opening with an example
5.2 Providing facts
5.3 Continuing to build
5.4 Keeping it simple
5.5 Capturing the reader's attention
Chapter 6 Organizing The Feature Story
6.1 Sorting out the materials
6.2 Writing the headline
6.3 The lead-nut graf-context paragraph opening
6.4 Story structures
6.5 Essential ingredients
Chapter 7 Profiles
7.1 The newsmaker approach
7.2 The microcosm approach
7.3 The personality approach
7.4 The celebrity approach
Chapter 8 Travel Stories
8.1 Destination story
8.2 The industry story
8.3 The listing story
8.4 Summary
Chapter 9 Reviews
9.1 Movie reviews
9.2 Art reviews
9.3 Food reviews
Chapter 10 Writing Feature Stories on Suburban Shanghai
10.1 The so-what question revisited
10.2 A new rural reality
10.3 The last note
Bibliography