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Unit 1 Career Plan and Preparation Section ¢ñ Lead-in Career Preparation for College Students: Work-based Learning Section ¢ò Listening CLIP ONE How to Make a Career Plan CLIP TWO Career Plan Mistakes to Avoid Section ¢ó Speaking The Clearest Path to a Career That's Right for You Section ¢ô Further Learning Unit 2 Job Hunting Section ¢ñ Lead-in How to Apply for a Job Section ¢ò Listening CLIP ONE Job Search Tips: Job Search Strategies and Tactics CLIP TWO How to Write a Great Two-page Resume Section ¢ó Speaking / 15 Six Job Search Trends That Are Changing the Employment Game Section ¢ô Further Learning Unit 3 Job Interview Section ¢ñ Lead-in Top Ten Job Interview Etiquette Tips Section ¢ò Listening CLIP ONE How to Prepare for a Job Interview CLIP TWO Tips for Coping with Job Interview Anxiety Section ¢ó Speaking Interview Question: "What Do People Most Often Criticize About You?" Section ¢ô Further Learning Unit 4 Workplace Personality Section ¢ñ Lead-in Personality in the Workplace: Why It's Important & Five Tests to Measure It Section ¢ò Listening CLIP ONE How Personality Affects Work Behavior CLIP TWO Personality Types in the Workplace Section ¢ó Speaking / 31 Difficult Personalities at Work: Is It Me, or Them? Section ¢ô Further Learning Unit 5 Creativity Section ¢ñ Lead-in What Is Creativity? Defining the Skill of the Future Section ¢ò Listening CLIP ONE The Importance of Creativity in Business CLIP TWO How to Foster Creativity Within Your Organization Section ¢ó Speaking Understanding the Psychology of Creativity Section ¢ô Further Learning Unit 6 Teamwork Section ¢ñ Lead-in Nine Tips for Better Teamwork Section ¢ò Listening CLIP ONE Ten Tips for Quality Teamwork CLIP TWO Important Teamwork Skills That Employers Value Section ¢ó Speaking Five Stages of Team Development Section ¢ô Further Learning Unit 7 Time Management Section ¢ñ Lead-in Time Management Section ¢ò Listening/52 CLIP ONE How to Find Time for Yourself CLIP TWO Six Ways to Find More Time in a Busy Schedule Section ¢ó Speaking Time Management Tips and Tricks Section ¢ô Further Learning Unit 8 Business Etiquette Section ¢ñ Lead-in Four Reasons Why Business Etiquette Is Essential Section ¢ò Listening CLIP ONE What Is Proper Business Etiquette? CLIP TWO International Etiquette for Business People Section ¢ó Speaking International Dining Etiquette Section ¢ô Further Learning Unit 9 Leadership Section ¢ñ Lead-in Top Ten Leadership Skills Section ¢ò Listening CLIP ONE Want to Be a Better Business Leader? Do These Five Things CLIP TWO Lewin's Leadership Styles Section ¢ó Speaking The Great Man Theory of Leadership Section ¢ô Further Learning Unit 10 Organizational Structure Section ¢ñ Lead-in Types of Organizational Structure Section ¢ò Listening CLIP ONE Why Is an Organizational Structure Needed? CLIP TWO The Advantages of Having an Effective Organizational Structure Section ¢ó Speaking Matrix Structure Section ¢ô Further Learning Unit 11 Human Resources Section ¢ñ Lead-in How to Begin a Career in Human Resources Section ¢ò Listening CLIP ONE Role of Human Resources in the Workplace CLIP TWO What Is Employee Training? Section ¢ó Speaking Strategic Plan for Employee Compensation and Benefits Section ¢ô Further Learning Unit 12 Sales and Marketing Section ¢ñ Lead-in The Difference Between Sales and Marketing Section ¢ò Listening CLIP ONE Sales vs. Marketing: Difference Between Sales and Marketing CLIP TWO How to Prepare a Marketing Plan: The Marketing Plan Section of the Business Plan Section ¢ó Speaking Sales: Creating a Selling Point for Your Products Section ¢ô Further Learning Unit 13 Advertising Section ¢ñ Lead-in The Different Types of Advertising Methods Available to You Section ¢ò Listening CLIP ONE What Is Industrial Advertising? CLIP TWO How to Create an Advertising Plan Section ¢ó Speaking Advertising Ideas for Small Businesses Section ¢ô Further Learning Unit 14 Corporate Culture Section ¢ñ Lead-in Corporate Culture Section ¢ò Listening CLIP ONE Seven Reasons Why Organizational Culture Is Important CLIP TWO Building a Winning Company Culture Section ¢ó Speaking Learning from Netflix: How to Build a Culture of Freedom and Responsibility / 109 Section ¢ô Further Learning Unit 15 Brand Section ¢ñ Lead-in How to Develop a Brand Identity Section ¢ò Listening CLIP ONE Picking the Best Brand Strategy CLIP TWO What's in a Trademark? Protecting Your Brand and Business Section ¢ó Speaking Why Is Brand Management Key to Business Success? Section ¢ô Further Learning Unit 16 Corporate Social Responsibility Section ¢ñ Lead-in What Is Corporate Social Responsibility? Section ¢ò Listening CLIP ONE Corporate Social Responsibility CLIP TWO CSR at Emerson Section ¢ó Speaking Why Does Corporate Social Responsibility Matter? Section ¢ô Further Learning