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Unit 1 Intercultural Communication
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Intercultural Communication
1£® Definition of Intercultural Communication
2£® Forms of Intercultural Communication
3£® The Development of Intercultural Communication
4£® The Importance of Intercultural Communication
5£® The Potential Challenges in Intercultural Communication
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1£® Multiculturalism£® One Imperative Factor Influencing
Intercultural Communication
Comprehension Check
Reading 2£® Technology Makes People All Over the World Connected
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 2 Communication and Culture
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Communication and Culture
1£® Communication
2£® Culture
3£® The Relationship Between Culture and Communication
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1£º Considering the Context in Intercultural Communication
Comprehension Check
Reading 2£º What is Material Culture?
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 3 Verbal Communication and Culture
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Verbal Communication and Culture
1£® Verbal Communication
2£® Culturally Loaded Words
3£® Cultural Reflections on Proverbs and Sayings
4£® Cultural Reflections on the Language Usage£º Direct Versus
Indirect Language Usage Styles
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1£º The Confucian Concepts of Jen and Li
Comprehension Check
Reading 2£º Corporate Cultural Modernization in a New Global Economy
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 4 Daily Verbal Communication
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Daily Verbal Communication
1£® Addressing
2£® Greetings
3£® Conversation Topics
4£® Visiting and Parting
5£® Compliments and Compliment Responses
6£® Gratitude and Thanks
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1 £º Communication Styles£º Direct and Indirect Ways
Comprehension Check
Reading 2£º The Culture Grip Influences Cross Cultural Communication £®£®
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 5 Nonverbal Communication and Culture
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Nonverbal Communication and Culture
1£® Significance of Nonverbal Communication
2£® The Relationship between Nonverbal Communication and Culture
3£® Definition of Nonverbal Communication
4£® Functions of Nonverbal Communication
5£® Classification of Nonverbal Communication
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1£®£® Appearance£® A Special Way of Communication
Comprehension Check
Reading 2£º A Picture Conveys Various Meanings
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 6 Contrasting Cultural Values
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Contrasting Cultural Values
1£® Value
2£® Cultural Values
3£® Comparison Between Chinese Values and Western Values
4£® Cultural Dimensions £¨~£¨£º/~£©
5£® High-context and Low-context Culture Orientations
6£® The Core Value of Chinese Culture
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1£® Three Fundamental Values of the Chinese
Comprehension Check
Reading 2£º Reflections on Datong and the Common Good
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 7 Intercultural Communication and Education
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Intercultural Communication and Education
1£® The Popularity of Intercultural Education
2£® Intercultural Communication in Educational Settings
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1£º Identity and Social Categorisation£® Otherisation and Occidentalism in Encountering "the West"
Comprehension Check
Reading 2£º Language and Culture in Intercultural Communication Through English
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 8 Culture Shock and Intercultural Adaptation
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Culture Shock and Intercultural Adaptation ~
1£® Definition of Culture Shock
2£® Symptoms and Effects of Culture Shock
3£® Alleviating Culture Shock
4£® Adaptive Cultural Transformation Competence
5£® Ways to Adapting to a New Culture
6£® Behaving Toward Intercultural Personhood
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1£® Culture Clash
Comprehension Check
Reading 2£® My Successful Experience of Constructing Adaptive
Cultural Transformation Competence
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study
References