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初级商务英语阅读

初级商务英语阅读

作者:吴清
出版社:复旦大学出版社出版时间:2018-11-01
开本: 26cm 页数: 185页
本类榜单:教材销量榜
中 图 价:¥19.5(7.8折) 定价  ¥25.0 登录后可看到会员价
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初级商务英语阅读 版权信息

  • ISBN:9787309139570
  • 条形码:9787309139570 ; 978-7-309-13957-0
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 所属分类:>

初级商务英语阅读 内容简介

加入WTO后,我国与世界各国的经济交往与合作更加广泛,国际商务活动日益频繁,市场对外经贸人才的需求量成倍增长。面对这一形势,培养和造就一大批既懂英语又有较扎实国际经济贸易、金融和商务方面知识的高职高专综合人才是我们的当务之急。《初级商务英语阅读》一书正是在此背景下孕育而生。本书宗旨是:用英语传授经济贸易的基础理论和基础知识,对学生进行全面的、严格的经贸基础理论教育,经贸专业英语语言技能的培训,使学生既掌握经济贸易知识,又能用英语进行经贸工作,阅读有关信息和新发展的报道。

初级商务英语阅读 目录

Part One Reading Exerctses Unit Ⅰ International Trade Section A Sino-European Trade and Investment Section B Transnational Goods & Services Section C Trade Supervision Unit Ⅱ Corporate Finance and Markets Section A Merger and Acquisition Section B Gold Market Unit Ⅲ Logistics Section A Transportation and Fuel Section B Transportation Market Unit Ⅳ E-commerce Section A Mobile Commerce Section B Cross-border E-commerce Unit Ⅴ Innovation Section A Autonomous Driving Technology Section B Application of Hydrogen Technology Unit Ⅵ Electronics Industry Section A Mobile phone & Smartphone Section B Television: The Shape of Our Lifestyle Section C App Software and Their Makers Section D iPod Unit Ⅶ Auto Industry and Markets Section A The Automotive Industry in China's Markets Section B Auto Industry, Laws and Regulations Unit Ⅷ Entertainment Industry Section A Entertainment and Property Section B Film Industry Unit Ⅸ Stock Exchanges & Capital Markets Section A China's Stock Market Section B How Should the Stock Market Be Assessed? Unit Ⅹ The Competitive Advantages and Risks of the Business-political Nexus Section A Business-political Nexus: Role Shift Section B Business Tycoons and Political Scandals Unit Ⅺ Business Culture Section A Business Meeting Section B Business Lunch in Spain Unit Ⅻ Business Etiquette Section A Telephoning Section B Gifts Part Two Comprehensive Exercises Section Ⅰ Translating Section Ⅱ Multiple Choice Questions Section Ⅲ Reading Comprehension A Section Ⅳ Reading Comprehension B Section Ⅴ Case Study
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