È«Çò»¯Ê±´úµÄÖйúÀºÇò:ÖÎÀí¡¢Êг¡ÓëÎÄ»¯:governance, market and culture

Chapter l£® Introduction
1£® 1 Globalization and Sport in China
1£®2 Research Aim and Objectives
1£® 3 Thesis Structure

Chapter 2£® Theorizing the Global-Local Nexus
2£® 1 Introduction
2£® 2 Definition of Globalization
2£® 3 Globalization and Sport
2£® 4 Grobalization/Glocalization Theory and Sport Studies
2£® 5 Theoretical Framework and Research Questions
2£® 6 Conclusion

Chapter 3£® Methodology
3£® 1 Introduction
3£® 2 0ntology and Epistemology
3£® 3 Methodological Considerations
3£®5 Reliability£¬ Validity£¬ and Ethical Considerations
3£® 6 Research Design
3£® 7 Conclusion

Chapter 4£® Historical Overview
4£® 1 Introduction
4£® 2 Development of the NBA
4£® 3 Sport Development in the PRC
4£® 4 Conclusion

Chapter 5£® Globalization and the Governance of Chinese
Basketball
5£® 1 Introduction
5£® 2 The Grobalization of the NBA and the Intemationalization
5£® 3 Glocalization and the Professionalization of Chinese
5£® 4 Conflicting Globalization£º A Professional Sports League with
Socialist Characteristics?
5£® 5 Conclusion

Chapter 6£® Globalization and the Chinese Basketball Market
6£® 1 Introduction £®£®£®£®£®£®£®£®£®£®£®
6£® 2 Grobalization and the NBA's Chinese Marketplace
6£® 3 Glocalization and the Emergence of an Indigenous Basketball Market
6£® 4 McDonald's or Shanghai Food?
6£® 5 Conclusion

Chapter 7£® Globalization and Chinese Basketball Culture
7£® 1 Introduction
7£® 2 Grobalization and the NBA's De/reconstruction of Chinese Basketball Culture
7£® 3A Resistant Voice from Above £º The Nation's Culturalization of Chinese Basketball
7£® 4A Resistant Voice from Below£º the Grassroots ' Ethos and the Glocalization of Chinese Basketball Culture
7£® 5 Conclusion

Chapter 8£® Conclusion
8£®2 Contribution to Theory
8£® 3 Research Limitations and Recommendations
Appendices
Interview Schedule A
Interview Schedule B
Interview Schedule C
Bibliography
Acknowledgement