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Chapter 1¡¡Introduction to Electronic Commerce¡¡1 Part¡¡1 Lead-in¡¡2 Part¡¡2 Intensive Reading¡¡3 Text¡¡A China’s Other E-commerce Giant Follows Its Own Path¡¡3 Text¡¡B Major Types of E-commerce¡¡5 Part¡¡3 Situational Dialogue¡¡9 Dialogue¡¡1 Running an Online Business¡¡10 Dialogue¡¡2 What Kind of E-commerce Suits Our Business¡¡11 Part¡¡4 Extensive Reading¡¡13 Part¡¡5 Self-assessment Exercises: Thinking and Practice¡¡20 Chapter¡¡2 E-marketing¡¡23 Part¡¡1 Lead-in¡¡24 Part¡¡2 Intensive Reading¡¡25 Text¡¡A How to Make Your E-mail Marketing Simple, Clear and Awesome¡¡25 Text¡¡B What’s SEO¡¡27 Part¡¡3 Situational Dialogue¡¡30 Dialogue¡¡1 Common Types of E-marketing¡¡30 Dialogue¡¡2 Social Media Networks in China¡¡32 Part¡¡4 Extensive Reading¡¡33 Part¡¡5 Self-assessment Exercises: Thinking and Practice¡¡35 Chapter¡¡3 Electronic Payment¡¡39 Part¡¡1 Lead-in¡¡40 Part¡¡2 Intensive Reading¡¡41 Text¡¡A How to Use PayPal on the Google Play Store¡¡41 Text¡¡B How to Use Apple Pay¡¡43 Part¡¡3 Situational Dialogue¡¡45 Dialogue¡¡1 Different Types of E-payment¡¡45 Dialogue¡¡2 How Electronic Payment Works¡¡46 Part¡¡4 Extensive Reading¡¡47 Part¡¡5 Self-assessment Exercises: Thinking and Practice¡¡48 Chapter¡¡4 Logistics Management¡¡51 Part¡¡1 Lead-in¡¡52 Part¡¡2 Intensive Reading¡¡53 Text¡¡A Amazon and Its Own Delivery¡¡53 Text¡¡B Using Logistics Technology to Start a Business¡¡55 Part¡¡3 Situational Dialogue¡¡57 Dialogue¡¡1 Send a Figure Through Express Mail¡¡57 Dialogue¡¡2 Tracking the Mail¡¡59 Part¡¡4 Extensive Reading¡¡61 Part¡¡5 Self-assessment Exercises:Thinking and Practice¡¡63 Chapter¡¡5 Customer Relationship Management¡¡65 Part¡¡1 Lead-in¡¡66 Part¡¡2 Intensive Reading¡¡67 Text¡¡A What is Social CRM¡¡67 Text¡¡B How to Serve Your Social CRM in a Better Way¡¡68 Part¡¡3 Situational Dialogue¡¡71 Dialogue¡¡1 Introduce the CRM into the Company’s Management System¡¡71 Dialogue¡¡2 How Could I Improve the Application of CRM in Sales¡¡72 Part¡¡4 Extensive Reading¡¡73 Part¡¡5 Self-assessment Exercises:Thinking and Practice¡¡75 Chapter¡¡6 Cyber-attack and Internet Fraud¡¡79 Part¡¡1 Lead-in¡¡80 Part¡¡2 Intensive Reading¡¡81 Text¡¡A How to Prevent Cyber-attack¡¡81 Text¡¡B Be Cautious When Shopping Online¡¡83 Part¡¡3 Situational Dialogue¡¡86 Dialogue¡¡1 Internet Fraud¡¡86 Dialogue¡¡2 Hacked E-mail Account¡¡87 Part¡¡4 Extensive Reading¡¡89 Part¡¡5 Self-assessment Exercises: Thinking and Practice¡¡92 Chapter¡¡7 Cross-border E-commerce¡¡95 Part¡¡1 Lead-in¡¡96 Part¡¡2 Intensive Reading¡¡97 Text¡¡A How to Develop Overseas Customers Online¡¡97 Text¡¡B How Not to Be a Spammer¡¡99 Part¡¡3 Situational Dialogue¡¡102 Dialogue¡¡1 Develop Foreign Customer by Face Book¡¡103 Dialogue¡¡2 E-mail Direct Marketing in Foreign Trade¡¡105 Part¡¡4 Extensive Reading¡¡107 Part¡¡5 Self-assessment Exercises: Thinking and Practice¡¡110 Chapter¡¡8 New Trends in E-commerce¡¡113 Part¡¡1 Lead-in¡¡114 Part¡¡2 Intensive Reading¡¡115 Text¡¡A The Era of “Internet ” in China¡¡115 Text¡¡B The Era of WeChat Business¡¡118 Part¡¡3 Situational Dialogue¡¡121 Dialogue¡¡1 Shopping with Smart Phone¡¡122 Dialogue¡¡2 Cash Burning on E-commerce¡¡124 Part¡¡4 Extensive Reading¡¡126 Part¡¡5 Self-assessment Exercises: Thinking and Practice¡¡131 ¸½Â¼1¡¡ÔĶÁƪÕÂÒëÎÄ¡¡135 ¸½Â¼2¡¡¿ÎºóÁ·Ï°²Î¿¼´ð°¸¡¡151 ¸½Â¼3¡¡2010—2014ÄêÈ«¹ú×Ô¿¼¡¶µç×ÓÉÌÎñÓ¢Óï¡·ÊÔ¾í¼°´ð°¸¡¡161ÐÅÏ¢