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Unit 1 Advertisement
Reading I Advertising
Reading 11 The Mixed Blessing of Advertising Technology
Extended Activities
Function and Structure£ºPersuasion
Practical Reading£ºLanguage of Advertising
Basic Writing£ºSentence Writing(I)
Additional Vocabulary
Business World
Humor Time
Uint 2 Business Communication
Reading I How to Write Magnetic Sales Letters
Reading 11 Using Audience Analysis to Adapt Your Message
Extended Activities
Function and Structure£ºExpressions at the Post Office
PracticaI Reading£ºLeaflet£ºSwift Service
Basic Writing£ºSentence Writing(II)
Additional Vocabulary
Business World
Humor Time
Unit 3 Organizational Cuitoure
Reading I The Organizational Culture and the Discourse
Commun ity
Reading¢òHonda of America
Extended Activities
Function and Structure£ºExpressing Curiosity£¦Asking for
Jnformation
Practical Reading£ºA Case Study
Basic Writing£ºTopic Sentence
Additional Vocabulary
Business World
Humor-rime
Unit Family
Reading I Magic of a Full Moon
Reading 11 The¡°New Father¡±¡ª¡ªNo Real Role Reversal
Extended Activities
Function and Structure£ºExplanation
Practical Reading£ºAdvertisements for Properties
Basic Writing£ºUnity and Coherence
Additional Vocabulary
Business World
Humor Time
Unit 5 Sightseeing
Reading I Big Fun
Reading 11 Follow Summer Waterfalls
Extended Activities
Function and Structure£ºExpressions for Sightseeing
Practical Reading£ºItinerary
Basic Writing£ºParagraph Development
Additional Vocabulary
Business World
Humor Time
Unit 6 Public Relations
Reading I Public Relations
Reading 11 A General Introduction to Publ ic Relations
Extended Activities
Function and Structure£ºExpressions at a Hotel
Practical Reading£ºHotel Brochures
Basic Writing£ºTelephone Messages
Additional Vocabulary
Business World
Humor Time
Unit 7 Modern Offive
Reading I The Modern Office
Reading¢ò Rule Number One£ºClear That Desk
Extended Activities
Function and Structure£ºReceiving Guests
Practical Reading£ºthe Communicative Processes
Basic Writing£ºNotes
Additional Vocabulary
Business World
Humor-rime
Unit 8 Production
Reading I New Process Designs
Reading¢òThe Two Basic Methods of Production
Extended Activities
Function and Structure£ºDescribing Products
PracticaJ Reading£ºProduction Activities
Basic Writing£ºMemos
AdditionaJ Vocabulary
Business World
Humor-I-ime
Unit 9 Automobiles
Reading I Oars£ºOn a Road to Nowhere
Reading¢ò Merging Hand¡ªmade Oraftsmanship with World¡ªclass
Manufactur ing
Extended ActivitIes
Function and Structure£ºTraveJ by Car
Practical Reading£ºCar Ads
Basic Writing£ºE-mails
Additionaf Vocabulary
Business World
Humor Time
Unit 10 Insmanee
Reading I Types of Insurance
Reading¢ò Basic Insurance Concepts
Extended Activities
Function and Structure£ºConversationaJ Strategies
PracticaJ Reading£ºInsurance Fbrm
Basic Writing£ºFax
Additionaf Vocabulary
Business World
Humor Time
Appendix New Words
AppendixII Expressions
Appendix III Word Study
Appendix IV Special Use