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竞争优势:解剖与集合

竞争优势:解剖与集合

作者:马浩
出版社:北京大学出版社出版时间:2004-09-01
开本: 16开 页数: 292
本类榜单:管理销量榜
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竞争优势:解剖与集合 版权信息

  • ISBN:7301077742
  • 条形码:9787301077740 ; 978-7-301-07774-0
  • 装帧:简裝本
  • 册数:暂无
  • 重量:暂无
  • 所属分类:>

竞争优势:解剖与集合 内容简介

Thisbookisanintegrativeaccountofthenatureandcausesofcompetitiveadvan-tagebasedonsolidscholarlyresearchinmainstreamStrategicManagementandrelat-edacademicfields,illustratedwithextensivecontemporarybusinessexamples.Itis
intendedtoassistgeneralmanagersintheirstrategizingforsustainablecompetiti-veadvantageandpersistentsuperiorperformance.
ThisbookcanalsobeusedasanMBAorEMBAtextinStrategicManagementandas
sourcematerialsforexecutivetrainingprogramsansconsultingpractice.

竞争优势:解剖与集合 目录

Preface
Acknowledgement
Introduction
PARTONE
AnatomyofCompetitiveAdvantage
Chapter1WhatisComperitiveAdvantage
Chapter2SELECT:AnIntegtiveFramework
Chapter3DynamicAdvantageandPositionalAdvantage
Chapter4LuckandCompetitiveAdvantage
Chapter5ManagerialInitiative,StrategicManeuver,andStrategicCo-option
Chapter6TheSustainabilityChllenge
Chapter7CompetitiveAndvantageandFirmPerformance
PARTTWO
ConstellationofCompetitiveAdvantages
Chapter8ARTS:AnIntegrativeFramework
Chapter9Advantage-BasedViewofTheFirm
Epilogue
Bibiography
SubjectIndex
NameIndex

展开全部

竞争优势:解剖与集合 作者简介

HaoMaisProfessorofManagemettandEMBADirectorofBeijingInternationalMBAProgram,ChinaCeterforEconomicResearch,PekingUniversity,Beijing,China.HehasalsobeenonthefacultyofBryantCollege,nowBryantUniversity,since1994.HeearnedhisPH..D.inStrategicManagementfromTheUniversityofTexasatAustin.Hiscurrentresearchinterestaarethenatureandcausesofcompetitiveadvantage,multiplemarketcompetition,andtheentepreneurialprocess.HisresearchappearsinAcademyofManagementReview,JournalofInternationalManagemant,BusinessHorizonsOrganizationalDynamicsandManagementDecision,amongothers.

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