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Unit 1 Company Employment 1 1.1 Applying for a Job 2 1.2 Training Course 10 1.3 Supplementary Reading 18 1.4 Case Study 18 Unit 2 Company Management 21 2.1 Department Setting 22 2.2 Work Pressure 29 2.3 Supplementary Reading 37 2.4 Case Study 38 Unit 3 Corporate Culture 41 3.1 Components of Company Culture 42 3.2 Successful Codes 48 3.3 Supplementary Reading 54 3.4 Case Study 55 Unit 4 Product Development 57 4.1 Product Life Cycle 58 4.2 Personalized Service 64 4.3 Supplementary Reading 72 4.4 Case Study 73 Unit 5 Product Promotion 75 5.1 Brand Awareness 76 5.2 Customer Service 82 5.3 Supplementary Reading 90 5.4 Case Study 90 Unit 6 Business Exhibition 93 6.1 Canton Fair 94 6.2 Competitive Products 101 6.3 Supplementary Reading 109 6.4 Case Study 110 Unit7 Cross-Border E-Commerce 113 7.1 International E-business (platforms) 114 7.2 Online Marketing Strategy 122 7.3 Supplementary Reading 130 7.4 Case Study 131 Unit 8 Business Travel 133 8.1 Travel Abroad 134 8.2 Itinerary 140 8.3 Supplementary Reading 148 8.4 Case Study 149 Unit 9 Business Meetings 151 9.1 Well-prepared Meeting 152 9.2 Meeting Agenda 159 9.3 Supplementary Reading 168 9.4 Case Study 169 Unit 10 Global Business 173 10.1 Barriers to International Trade 174 10.2 Go Global 181 10.3 Supplementary Reading 188 10.4 Case Study 189