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21世纪实用国际商务英语口语(第四版) 版权信息
- ISBN：9787301354179
- 条形码：9787301354179 ; 978-7-301-35417-9
- 装帧：平装-胶订
- 册数：暂无
- 重量：暂无
- 所属分类：>>
21世纪实用国际商务英语口语(第四版) 本书特色
本书具有以下特色：1.本书集商务和英语理论知识、实际运用及实训于一体。2. 融入思政元素，体现鲜明的时代特色。3. 架构完整，内容丰富。4. 突出实用性和实战技能，可以让学生接触到生动真实的国际商务英语口语信息，培养学生熟练运用英语从事商务活动的能力。
21世纪实用国际商务英语口语(第四版) 内容简介
本书深入贯彻党的二十大精神，以习近平新时代中国特色社会主义思想为指导，准确把握教育事业发展面临的新形势、新任务，以培养学生的商务英语口语能力为核心，把英语语言能力培养与商务知识学习有机结合起来，突出知识掌握、能力培养与价值塑造的协同发展。全书以国际商务交际活动为中心，展示如何处理实际交易环节中出现的各类问题，内容涉及国际贸易的各个实战环节和相关商务活动两大主线，涵盖客户介绍、寻找贸易机会、商务安排、参加交易会、商务拜访、营销策略、商务会议、商务促销、商务谈判、技术创新和自主品牌战略等。 本书精心设计了与国际商务有关的话题，从国际贸易实务的各个实战环节入手,让学生在逼真的贸易情景中学习国际商务知识、模仿体验如何开展国际贸易，书中融入了展示中华文明等内容，通过情景对话、角色扮演、专题讨论、经典句型操练、交际技巧、实践操练等训练，让学生在不同的商务语境中应用国际商务英语口语，提高商务交际技能，提升民族自豪感，增强国际视野。 本书配有音频、电子课件等资源，可作为高等院校经贸和英语专业的教材，也可作为相关从业人员的参考书。 本书第三版被评为“十三五”职业教育国家规划教材，“十四五”职业教育国家规划教材。
21世纪实用国际商务英语口语(第四版) 目录
Chapter 1 Welcoming Clients 1
PartA Situational Dialogue 2
Communicative Scene 1 2
Communicative Scene 2 3
Communicative Scene 3 3
Part B Practical Key Sentences 7
Part C Integration of Theory and Practice 8
Part D Practice 11
Chapter 2 Seeking Business Opportunities 15
Part A Situational Dialogue 16
Communicative Scene 1 16
Communicative Scene 2 17
Communicative Scene 3 18
Part B Practical Key Sentences 23
Part C Integration of Theory and Practice 25
Part D Practice 27
Chapter 3 Making Inquiries 31
Part A Situational Dialogue 32
Communicative Scene 1 32
Communicative Scene 2 33
Communicative Scene 3 34
Part B Practical Key Sentences 39
Part C Integration of Theory and Practice 41
Part D Practice 43
Chapter 4 Business Appointment and Arrangement 47
Part A Situational Dialogue 48
Communicative Scene 1 48
Communicative Scene 2 49
Communicative Scene 3 50
Part B Practical Key Sentences 54
Part C Integration of Theory and Practice 56
Part D Practice 58
Chapter 5 Offer and Counter-offer 61
Part A Situational Dialogue 62
Communicative Scene 1 62
Communicative Scene 2 63
Communicative Scene 3 64
Part B Practical Key Sentences 67
Part C Integration of Theory and Practice 69
Part D Practice 71
Chapter 6 At China Import and Export Fair 73
Part A Situational Dialogue 74
Communicative Scene 1 74
Communicative Scene 2 75
Communicative Scene 3 76
Part B Practical Key Sentences 79
Part C Integration of Theory and Practice 80
Part D Practice 82
Chapter 7 Business Visit 85
Part A Situational Dialogue 86
Communicative Scene 1 86
Communicative Scene 2 87
Communicative Scene 3 88
Part B Practical Key Sentences 92
Part C Integration of Theory and Practice 93
Part D Practice 96
Chapter 8 Innovative and Power Brand Strategy 99
Part A Situational Dialogue 100
Communicative Scene 1 100
Communicative Scene 2 101
Communicative Scene 3 102
Part B Practical Key Sentences 107
Part C Integration of Theory and Practice 109
Part D Practice 111
Chapter 9 Packing and Quality Inspection 115
Part A Situational Dialogue 116
Communicative Scene 1 116
Communicative Scene 2 117
Communicative Scene 3 118
Part B Practical Key Sentences 121
Part C Integration of Theory and Practice 123
Part D Practice 125
Chapter 10 Acceptance and Orders 129
Part A Situational Dialogue 130
Communicative Scene 1 130
Communicative Scene 2 131
Communicative Scene 3 132
Part B Practical Key Sentences 136
Part C Integration of Theory and Practice 137
Part D Practice 140
Chapter 11 Business Telephone Calls 143
Part A Situational Dialogue 144
Communicative Scene 1 144
Communicative Scene 2 145
Communicative Scene 3 146
Part B Practical Key Sentences 148
Part C Integration of Theory and Practice 150
Part D Practice 152
Chapter 12 Terms of Payment 155
Part A Situational Dialogue 156
Communicative Scene 1 156
Communicative Scene 2 157
Communicative Scene 3 158
Part B Practical Key Sentences 163
Part C Integration of Theory and Practice 165
Part D Practice 166
Chapter 13 Business Negotiation 169
Part A Situational Dialogue 170
Communicative Scene 1 170
Communicative Scene 2 171
Communicative Scene 3 172
Part B Practical Key Sentences 176
Part C Integration of Theory and Practice 178
Part D Practice 180
Chapter 14 Sign a Contract 185
Part A Situational Dialogue 186
Communicative Scene 1 186
Communicative Scene 2 187
Communicative Scene 3 188
Part B Practical Key Sentences 192
Part C Integration of Theory and Practice 193
Part D Practice 195
Chapter 15 Cargo Delivery 199
Part A Situational Dialogue 200
Communicative Scene 1 200
Communicative Scene 2 201
Communicative Scene 3 201
Part B Practical Key Sentences 205
Part C Integration of Theory and Practice 206
Part D Practice 209
Chapter 16 Business Conference 213
Part A Situational Dialogue 214
Communicative Scene 1 214
Communicative Scene 2 215
Communicative Scene 3 216
Part B Practical Key Sentences 221
Part C Integration of Theory and Practice 222
Part D Practice 225
Chapter 17 Sales Promotion 229
Part A Situational Dialogue 230
Communicative Scene 1 230
Communicative Scene 2 231
Communicative Scene 3 233
Part B Practical Key Sentences 237
Part C Integration of Theory and Practice 239
Part D Practice 240
Chapter 18 Interview 243
Part A Situational Dialogue 244
Communicative Scene 1 244
Communicative Scene 2 244
Communicative Scene 3 245
Part B Practical Key Sentences 249
Part C Integration of Theory and Practice 251
Part D Practice 254
Chapter 19 Complaints 257
Part A Situational Dialogue 258
Communicative Scene 1 258
Communicative Scene 2 259
Communicative Scene 3 259
Communicative Scene 4 260
Part B Practical Key Sentences 265
Part C Integration of Theory and Practice 266
Part D Practice 267
Chapter 20 Banquet and Parting 271
Part A Situational Dialogue 272
Communicative Scene 1 272
Communicative Scene 2 274
Communicative Scene 3 274
Part B Practical Key Sentences 278
Part C Integration of Theory and Practice 279
Part D Practice 281
PartA Situational Dialogue 2
Communicative Scene 1 2
Communicative Scene 2 3
Communicative Scene 3 3
Part B Practical Key Sentences 7
Part C Integration of Theory and Practice 8
Part D Practice 11
Chapter 2 Seeking Business Opportunities 15
Part A Situational Dialogue 16
Communicative Scene 1 16
Communicative Scene 2 17
Communicative Scene 3 18
Part B Practical Key Sentences 23
Part C Integration of Theory and Practice 25
Part D Practice 27
Chapter 3 Making Inquiries 31
Part A Situational Dialogue 32
Communicative Scene 1 32
Communicative Scene 2 33
Communicative Scene 3 34
Part B Practical Key Sentences 39
Part C Integration of Theory and Practice 41
Part D Practice 43
Chapter 4 Business Appointment and Arrangement 47
Part A Situational Dialogue 48
Communicative Scene 1 48
Communicative Scene 2 49
Communicative Scene 3 50
Part B Practical Key Sentences 54
Part C Integration of Theory and Practice 56
Part D Practice 58
Chapter 5 Offer and Counter-offer 61
Part A Situational Dialogue 62
Communicative Scene 1 62
Communicative Scene 2 63
Communicative Scene 3 64
Part B Practical Key Sentences 67
Part C Integration of Theory and Practice 69
Part D Practice 71
Chapter 6 At China Import and Export Fair 73
Part A Situational Dialogue 74
Communicative Scene 1 74
Communicative Scene 2 75
Communicative Scene 3 76
Part B Practical Key Sentences 79
Part C Integration of Theory and Practice 80
Part D Practice 82
Chapter 7 Business Visit 85
Part A Situational Dialogue 86
Communicative Scene 1 86
Communicative Scene 2 87
Communicative Scene 3 88
Part B Practical Key Sentences 92
Part C Integration of Theory and Practice 93
Part D Practice 96
Chapter 8 Innovative and Power Brand Strategy 99
Part A Situational Dialogue 100
Communicative Scene 1 100
Communicative Scene 2 101
Communicative Scene 3 102
Part B Practical Key Sentences 107
Part C Integration of Theory and Practice 109
Part D Practice 111
Chapter 9 Packing and Quality Inspection 115
Part A Situational Dialogue 116
Communicative Scene 1 116
Communicative Scene 2 117
Communicative Scene 3 118
Part B Practical Key Sentences 121
Part C Integration of Theory and Practice 123
Part D Practice 125
Chapter 10 Acceptance and Orders 129
Part A Situational Dialogue 130
Communicative Scene 1 130
Communicative Scene 2 131
Communicative Scene 3 132
Part B Practical Key Sentences 136
Part C Integration of Theory and Practice 137
Part D Practice 140
Chapter 11 Business Telephone Calls 143
Part A Situational Dialogue 144
Communicative Scene 1 144
Communicative Scene 2 145
Communicative Scene 3 146
Part B Practical Key Sentences 148
Part C Integration of Theory and Practice 150
Part D Practice 152
Chapter 12 Terms of Payment 155
Part A Situational Dialogue 156
Communicative Scene 1 156
Communicative Scene 2 157
Communicative Scene 3 158
Part B Practical Key Sentences 163
Part C Integration of Theory and Practice 165
Part D Practice 166
Chapter 13 Business Negotiation 169
Part A Situational Dialogue 170
Communicative Scene 1 170
Communicative Scene 2 171
Communicative Scene 3 172
Part B Practical Key Sentences 176
Part C Integration of Theory and Practice 178
Part D Practice 180
Chapter 14 Sign a Contract 185
Part A Situational Dialogue 186
Communicative Scene 1 186
Communicative Scene 2 187
Communicative Scene 3 188
Part B Practical Key Sentences 192
Part C Integration of Theory and Practice 193
Part D Practice 195
Chapter 15 Cargo Delivery 199
Part A Situational Dialogue 200
Communicative Scene 1 200
Communicative Scene 2 201
Communicative Scene 3 201
Part B Practical Key Sentences 205
Part C Integration of Theory and Practice 206
Part D Practice 209
Chapter 16 Business Conference 213
Part A Situational Dialogue 214
Communicative Scene 1 214
Communicative Scene 2 215
Communicative Scene 3 216
Part B Practical Key Sentences 221
Part C Integration of Theory and Practice 222
Part D Practice 225
Chapter 17 Sales Promotion 229
Part A Situational Dialogue 230
Communicative Scene 1 230
Communicative Scene 2 231
Communicative Scene 3 233
Part B Practical Key Sentences 237
Part C Integration of Theory and Practice 239
Part D Practice 240
Chapter 18 Interview 243
Part A Situational Dialogue 244
Communicative Scene 1 244
Communicative Scene 2 244
Communicative Scene 3 245
Part B Practical Key Sentences 249
Part C Integration of Theory and Practice 251
Part D Practice 254
Chapter 19 Complaints 257
Part A Situational Dialogue 258
Communicative Scene 1 258
Communicative Scene 2 259
Communicative Scene 3 259
Communicative Scene 4 260
Part B Practical Key Sentences 265
Part C Integration of Theory and Practice 266
Part D Practice 267
Chapter 20 Banquet and Parting 271
Part A Situational Dialogue 272
Communicative Scene 1 272
Communicative Scene 2 274
Communicative Scene 3 274
Part B Practical Key Sentences 278
Part C Integration of Theory and Practice 279
Part D Practice 281
展开全部
21世纪实用国际商务英语口语(第四版) 作者简介
陈宁
----------------------------
陈宁，福建师范大学协和学院，教授，硕士生导师、高级经济师；福建省翻译协会常务理事。论文《翻译目的论视角下的商务英语翻译教材建设研究》获得第十二届全国商务英语研讨会三等奖。
陈鹏南
----------------------------
陈鹏南，福建理工大学人文学院，讲师；2022年第13届“外教社杯”全国高校外语教学大赛一等奖获得者；福建省翻译协会会员。
陈宁
----------------------------
陈宁，福建师范大学协和学院，教授，硕士生导师、高级经济师；福建省翻译协会常务理事。论文《翻译目的论视角下的商务英语翻译教材建设研究》获得第十二届全国商务英语研讨会三等奖。
陈鹏南
----------------------------
陈鹏南，福建理工大学人文学院，讲师；2022年第13届“外教社杯”全国高校外语教学大赛一等奖获得者；福建省翻译协会会员。
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