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跨境电商专业英语(第三版)

跨境电商专业英语(第三版)

出版社:立信会计出版社出版时间:2024-09-01
开本: 16开 页数: 312
本类榜单:管理销量榜
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跨境电商专业英语(第三版) 版权信息

  • ISBN:9787542972491
  • 条形码:9787542972491 ; 978-7-5429-7249-1
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 所属分类:>>

跨境电商专业英语(第三版) 内容简介

本书是浙江省普通高校“十三五”新形态教材,是校企合作开发的教材,也是新型活页式、工作手册式教材。本书以大型电子商务平台为依托,系统阐述跨境电商B2C实用英语,内容涉及跨境电商各个方面和所有流程,注重跨境电商行业日常实用英语,提供全景式、体验式和落地式的跨境电商实用英语学习过程。本次修订优化了配套资源和。本教材根据跨境电子商务专业人才培养目标及课程目标进行设计,对接职业岗位能力要求,强调职业能力培养,注重职业素质养成,着重培养学生在未来岗位工作中运用专业英语工具完成岗位工作任务的能力,旨在为高等职业学校相关专业实现专业人才培养目标提供有力支撑。本教材也可作为从业人员用书、企业内训教材。

跨境电商专业英语(第三版) 目录

Work Field Account Settings Task 1 To have a good understanding of seller accounts Task 2 To get familiar with Seller's Info. and Seller's Obligations Task 3 To grasp how to start selling on the platform Task 4 To grasp how to write Store Basics copy Task 5 To grasp how to write Store Introduction copy Task 6 To grasp bow to write Brand Culture copy Work Field 2 Product Listing Task 1 To have a good understanding of listing guidelines and pricing policies Task 2 To grasp how to create high-quality listings Task 3 To get familiar with the procedures of listing products Task 4 To grasp how to write Product Titles copy Task 5 To grasp how to write Product Specifics copy Task 6 To grasp how to write Product Details copy Work Field 3 Product Marketing Task 1 To get familiar with Ad Types Task 2 To have a grasp of how to create ad campaigns Task 3 To get familiar with how to use the Lightning Deal tool Task 4 To get familiar with how to use the Coupons tool Task 5 To grasp how to write Promotions copy Task 6 To grasp how to write EDM copy Task 7 To grasp how to write Advertorials copy Work Field 4 Order Processing Task 1 To get a grasp of how to fulfill orders Task 2 To grasp how to manage orders Task 3 To get familiar with FBA policies Task 4 To get familiar with FBA services Work Field 5 After-sale Management Task 1 To get a grasp of customer feedback tools Task 2 To get a grasp of customer feedback & seller performance management Task 3 To grasp how to manage returns, refunds and claims Task 4 To grasp how to write Pre-sale Communications copy Task 5 To grasp how to write After-order-placement Communications copy Task 6 To grasp how to write After-sale Communications copy Appendices References
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跨境电商专业英语(第三版) 作者简介

王群,浙江农业商贸职业学院,从事英语教学近三十年,专攻英语教学与职业教育研究,先后发表教学论文二十余篇。 成果:《英语语音水平测试》《基础英语语法》《经贸英语》《实用英语写作指导手册》《商务英语课程论》等。

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