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中医跨文化传播 版权信息
- ISBN:9787308250764
- 条形码:9787308250764 ; 978-7-308-25076-4
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 所属分类:>
中医跨文化传播 内容简介
如何从跨文化传播的角度重新审视中医国际化,是当前急需解决的问题,也是本书的核心目标。本书采用英语为主,中文为辅的形式,主文章用英文撰写,辅助中文导读及注释。作为全国**本旨在融合跨文化交际和中医国际化传播的高等学校教材,旨在通过理论讲解、模拟展示、案例分析、实际操练、角色扮演等方式,理论与实践双轨并举,适当穿插编者真实见闻,融知识性、学术性、趣味性、可操作性“四性一体”,打造独一无二的中医跨文化传播模式。
中医跨文化传播 目录
Part One Foundations
1 Rationale of TCM Interculturalization
1.1 A Glimpse into TCM Interculturalization
1.2 Rationale for Communicating TCM Across Cultures
1.3 Brief Overview of TCM Interculturalization
2 Ethical Considerations in TCM Interculturalization
2.1 Ethical Principles of TCM Interculturalization
2.2 Ethics in TCM Practice
2.3 Bilingual Excerpts about TCM Ethics
Part Two Theories
3 Culture in General and Culture of TCM in Particular
3.1 Culture: Definitions and Features
3.2 Essence of TCM
3.3 Yin-Yang Theory and TCM
4 Human Communication: Concepts, Models and Features
4.1 Defining Human Communication: Western Perspective
4.2 Defining Human Communication: Chinese Perspective
4.3 Features of TCM Interculturalization
5 Culture Values and TCM Interculturalization
5.1 Basics of Cultural Values
5.2 Value Orientations and TCM Culture
5.3 Cultural Dimensions and Its Influence on Healthcare
Part Three Messages
6 Language, TCM Culture, and Thought: Verbal Communication Across Cultures
6.1 Essence of Language and Linguistics
6.2 Understanding Perception of TCM Culture
6.3 Thinking Patterns and TCM Culture
7 Moving Between Languages: Cultural Translation
7.1 Features of TCM Language
7.2 Translating TCM Classics into English
7.3 Cultural Default in TCM Translation
8 Nonverbal Communication: Action, Space and Time
8.1 Essentials of Nonverbal Communication
8.2 Four TCM Diagnostic Methods
8.3 Time and Space Across Cultures
Part Four Health
9 Perceptions of Health and Illness Across Cultures
9.1 Worldview and the Healthcare Belief System
9.2 Intercultural Barriers to Effective Health Communication
9.3 Improving Multicultural Health Communication
10 TCM Around the World: Past and Present
10.1 TCM in Japan and the Republic of Korea
10.2 TCM in the US and the UK
10.3 TCM in Brazil, Russia, India, and South Africa
11 National Policies and TCM Education
11.1 National Policies and TCM Interculturalization
11.2 International Students of TCM in China
Part Five Action
12 Clntercultural Challenges: Recognizing and Dealing with Differences
12.1 Stereotype and TCM Interculturalization
12.2 Ethnocentrism and TCM Interculturalization
12.3 Culture Shock and TCM Interculturalization
13 Striving for Effective and Appropriate TCM Interculturalization
13.1 Gaining Intercultural Competence
13.2 Evaluating Competence and Training for TCM Interculturalization
13.3 Tools of Evaluating Intercultural Communication Competence
14 Future of TCM Interculturalization: Challenges and Promises
14.1 Globaiization and TCM Interculturalization
14.2 Concluding Remarks
References
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中医跨文化传播 作者简介
徐宁骏,浙江中医药大学副教授,浙江省一流专业(英语专业)负责人。浙江省外文学会理事、世界中医药学会联合会翻译委员会理事。主持或参与多项省级教改、科研。
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