°üÓÊ ¿çÎÄ»¯½»¼Êʵѵ

Chapter 1 Culture, Communication & Intercultural Communicatior ¢ñ.Culture ¢ò.Communication ¢ó.Intercultural Communication ¢ô.Intercultural Business Communication Chapter 2 Verbal Communication ¢ñ.Verbal Communication ¢ò.Oral Communication ¢ó.Written Communication Chapter 3 Nonverbal Communication ¢ñ.Introduction to Nonverbal Communication ¢ò.Body Language (Kinesics) ¢ó.Eye Contact ¢ô.Body Touch ¢õ.Paralanguage ¢ö.Spatial Language ¢÷.Temporal Language Chapter 4 Cultural Values ¢ñ.Definition of Values ¢ò.Kluckhohn and Strodtbeck's Value Orientations ¢ó.Hofstede's Dimensions of Cultural Values ¢ô.Comparison between Hofstede Scheme and Kluckhohn-Strodtbeck's Scheme ¢õ.Hall's High-context and Low-context Orientation Chapter 5 Culture Shock in Intercultural Communicat ¢ñ.Definition & Causes of Culture Shock ¢ò.Stages of Culture Shock ¢ó.Symptoms of Culture Shock ¢ô.Strategies for Managing Culture Shock Chapter 6 Business Etiquette & Social Customs ¢ñ.Introductions and Greetings ¢ò.Social Etiquette ¢ó.The 10 E-mail Etiquette Rules Every Professional Should Know ¢ô.Top 9 things never to do in China ¢õ.Social Customs ¢ö.Humor, Superstitions and Taboos ¢÷.Doing Business in China Chapter 7 Intercultural Business Negotiation ¢ñ.Definition of Negotiation ¢ò.Framework for Intercultural Negotiation ¢ó.Intercultural Negotiation Styles ¢ô.Phases of Negotiation ¢õ.Cultural Variables in Business Negotiation ¢ö.Intercultural Negotiation Guidelines Chapter 8 Intercultural Marketing ¢ñ.Intercultural Brand Marketing ¢ò.Intercultural Advertising ¢ó.Cultural Factors Affecting Marketing and Advertising ¢ô.What Affects Our Purchase Behavior Besides the Quality of Products? The Brand Name Bibliography