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Chapter 1 Introduction: From Image to Spectacle 1.1 The Image Age and Theories of the Image 1.2 Semiotics as the Methodology to Master Media Spectacles 1.3 Main Areas of Iconicity 1.3.1 The Importance of Iconicity (ÏñËÆÐÔ, xiangsixing) 1.3.2 Iconicity in Linguistics 1.3.3 Verbal Icons in Literature and General Images in Contemporary Media 1.4 Research Scope and Development Chapter 2 Sign and Image 2.1 Sign and the Pedigreeof Image 2.1.1 Sign 2.1.2 Image 2.1.3 Motivation 2.2 Image as an Icon 2.2.1 An Icon Not Necessarily an Image 2.2.2 Degree of Iconicity Chapter 3 Transparent Languages 3.1 Terms and Concepts 3.1.1 The Semiotic Logic of the Word Sources ofÏó,Ïñ, and Ïà 3.1.2 Word Formation and Terminology Generation 3.1.3 Major Discussions of Linguistic Iconicity 3.2 A Universal Language 3.2.1 Symbolic Evolution 3.2.2 The Utopia of Language 3.2.3 Language Differentiation 3.2.4 Perfect Signs Chapter 4 Verbal Icon 4.1 A General Introduction to Verbal Icon 4.1.1 Descriptive Verbal Icon 4.1.2 Metaphor and Symbolic Verbal Icon 4.2 From Verbal Icon to Fuxiang 4.2.1 The Tradition and Meaning Evolution of Fuxiang 4.2.2 Cross-media Rhetoric 4.3 Cross-Media and Image Narrative 4.3.1 Dilatation of Narratology 4.3.2 Image and Minimal Narrative Chapter 5 Art Images 5.1 The Dimension of Humanities 5.1.1 Panofsky and Cassirer 5.1.2 Text of Art Sign 5.2 Perspective and the Code of Proportions 5.2.1 ¡°Perspective¡± as a Code: Self-contained Codability of Decoding 5.2.2 Coordination of Perspective Code 5.2.3 Artistic Representation and Transcendence of Perspective 5.3 The Evolution of Art 5.3.1 Semiotic Attributes of Artistic Images 5.3.2 From Imitation to Representation 5.3.3 Representation and Expression 5.3.4 Artistic Consciousness Chapter 6 Simulacrum 6.1 Image and the Self 6.1.1 The Development of Image Theory 6.1.2 Reflexive Image 6.2 Simulation 6.2.1 ¡°Pseudo-environment¡± and Semiotic ¡°Authenticity¡± 6.2.2 The Truth of Advertising, Journalism and Literature Chapter 7 The Cultural Spectacle 7.1 The Articulate World 7.1.1 Platonic Representation 7.1.2 The Four Natures 7.1.3 The Discipline to Which the Image World Belongs 7.2 Thinking in Sign in Chinese Culture 7.2.1 Xiang (Ïó): The Imitation of the Universe in Ancient China 7.2.2 Yixiang (ÒâÏó): The Image Evolution of the Chinese Cultural System 7.2.3 Chinese Aesthetic Pursuit Derived from Yixiang Notes References Part I: English References Part II: Translated References (Chinese Editon) Part III: Chinese References Postscript