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¡¾Ä¿Â¼¡¿ Figures and tables Acknowledgements About this book Aim and structure of the book Target readers Conventions used in this book Glossary Prologue Introduction Rationale Context An overview of translation studies research trajectoriesin game localization General trends in game localization research Key research areas Approach CHAPTER 1 The video game and translationIntroduction 1.1 A historical sketch of video game localization 1.1.1 Early days:Before the mid-1980s 1.1.2 Growth phase:The mid-1980s to mid-1990s 1.1.3 Development phase:The mid-to late 1990s 1.1.4 Maturing phase:Early 2000 to 2005 1.1.5 Advancing phase:2005 to the present 1.2 Video games:Domain,terminology and characteristics 1.2.1 Key terminology:Video game vs.computer game 1.2.2 Defining a video game 1.2.3 Game genres 1.2.4 Video games as transmedia 1.2.5 Video game theory:Narative theory versus play theory 1.3 The structure of the video game industry CHAPTER 2 The localization paradigm:Localization versus translationIntroduction 2.1 Software localization defined by practice:Internationalization 2.2 New dimensions of localization 2.2.1 Cultural representations and adaptation requiredin software localization 2.2.2 Localization facilitated by technology 2.3 Localization in Translation Studies 2.4 Game localization or game translation? 2.5 An absence of agency in localization speak CHAPTER 3 Game localization:A practical dimension Introduction 3.1 Video games and GILT:Localization-friendly game development 3.2 Game localization models 3.2.1 Outsourcing model 3.2.2 In-house model 3.3 Game assets requiring localization 3.3.1 In-game text 3.3.2 Art assets 3.3.3 Audio and cinematic assets 3.3.4 Printed materials 3.4 The localization process 3.4.1 Pre-localization 3.4.2 Translation 3-4.3 Editing 3.4.4 Recording 3.4.5 Post-localization 3.4.6 Submission of release candidate version 3.4.7 Production and distribution 3.4.8 Game localization scenario 3.5 Levels of localization 3.6 Tools used in game translation CHAPTER 4 Translating video games:New vistas for transcreationIntroduction 4.1 Game text taxonomy and text function 4.1.1 Game text:Play and narrative dimensions 4.1.2 Game text taxonomy and translation 4.2 Translation strategies applied in game localization 4.2.1 Translation strategies for pragmatic translation problems 4.2.2 Translation strategies for interlingual translation problems 4.3 A brief case study of Square Enix 4.3.1 Overview 4-3.2 Examples of innovation and appropriation of translation 4.4 The translator as a creative agent:Game localization as transcreation 4.4.1 Internal knowledge versus external knowledgeas professional norms versus expectancy norms 4.4.2 Translator's agency and transcreation CHAPTER 5 Cultural contexts of game production:Patronage and rewritingin the digital age Introduction 5.1 Video games as cultural products 5.1.1 Game culture:Japan versus the US 5.1.2 Cultural content in games and cultural localization 5.2 Cultural adjustments 5.2.1 Mandatory requirements for change 5.2.2 Market-driven adjustments:Market relevance and preferences 5.3 Culture of game production:Power game 5.4 Game localization as rewriting CHAPTER 6 Pedagogical issues in training game localizersIntroduction 6.1 Game localization as an emerging professional translation activity 6.2 Training future game localizers 6.2.1 Game localizers competence 6.2.2 Course design 6.2.3 Assessment 6.3 Teaching materials and human resources 6.3.1 The eCoLoMedia game localization course 6.4 Pedagogy in game localization:A vocational or an academic focus? CHAPTER 7 Game localization research in Translation StudiesIntroduction 7.1 Game localization and accessibility research 71.1 Game accessibility and accessibility barriers in video games 71.2 Benefits of game accessibility 7.1.3 Research on game accessibility 7.2 Game localization and fan studies:Fans as co-creators 7.2.1 Fan culture represented in the form of fan work 7.2.2 Fan translation:Translation hacking and crowdsourcing 7.2.3 Fan translator expertise versus professional expertise 7.3 A new research direction in Translation Studies:User-focusedempirical research 73.1 Player experience studies 73.2 Natural language interaction through AI,chatbot,and speech recognition Conclusion Game localization,game translation or game transcreation? Translation quality and users Localization directionality and regional variations of language International game design and internationalization Technology applications and the future of game localization References Gameography APPENDIX Postgraduate courses in game localization in Spain Index