ÉÌÎñÓ¢ÓïÔĶÁ(µÚ¶þ°æ)(ÏÂ)(2024°æ)

Unit 1 Company Stories 1 Text A Bow to Your Billionaire Drone Overlord:Frank Wang's Quest to Put DJI Robots into the Sky 3 Text B When an App Is Called Racist 12 Unit 2 Business Ethics 20 Text A The Hidden Costs of Organizational Dishonesty 22 Text B To Do or Not to Do¡ªEthics in Question 32 Unit 3 Human Resources 39 Text A 21st Century Talent Spotting 41 Text B A New Game Plan for C Players 50 Unit 4 Innovation 58 Text A Disruptive Innovation:In Need of Better Theory 60 Text B The Innovator's DNA 69 Unit 5 Leadership 78 Text A Leadership Styles 80 Text B Blue Ocean Leadership 89 Unit 6 Foreign Enterprises in the Chinese Market 97 Text A Strategies for Competing in a Changed China 99 Text B Multinational Companies and China:What Future? 109 Unit 7 Marketing 117 Text A Customer Value Propositions in Business Markets 119 Text B Customer-Centered Brand Management 128 Unit 8 Manufacturing 137 ¡­¡­