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跨文化交际实用教程 版权信息
- ISBN:9787308245081
- 条形码:9787308245081 ; 978-7-308-24508-1
- 装帧:平装-胶订
- 册数:暂无
- 重量:暂无
- 所属分类:>>
跨文化交际实用教程 内容简介
本教材以美国跨文化交际培训理论为依据,按照跨文化意识的唤醒、跨文化知识的吸取,跨文化情感体验的增加以及跨文化交际技巧的提升四个步骤来安排教学内容。通过前期教学实践的摸索,根据中国高校学生的具体情况和中英文两种语言文化的异同,对教材内容选取进行筛选,通过主题讨论、场景模拟、社会实践等方式实现跨文化交际教学的目的。教材共10章,主题涉及文化和交际的内涵、跨文化交际的定义、语言交际、非语言交际、人际关系、社交习俗等内容。本教材还为学习者提供了相关阅读书目,供学习者进一步拓展学习。全书以篇章结构为纲,以“案例”解读为引导,兼顾理论系统、实际需要与学习的生动有趣,在培养学习者的跨文化交际能力的同时,提升学习者独立思考和批判性思维的能力。
跨文化交际实用教程 目录
Unit 1 Intercultural Communication
Section A Warm-up Video
Section B Case
Section C Introduction to Culture and Communication
Section D Cultural Tips: A Guide to Make Friends with Foreigners
Section E Situations
Section F Exercises
Unit 2 Individualism and Collectivism
Section A Warm-up Video
Section B Case
Section C Intercultural Communicatiori: Cultural Value Orientations
Section D Cultural Tips: The Style of Individualism and Collectivism in Business
Section E Situations
Section F Exercises
Unit 3 Verbal Communication
Section A Warm-up Video
Section B Case
Section C Intercultural Communication: Verbal Communication
Section D Cultural Tips: A Guide to Demonstrate Courtesy in English
Section E Situations
Section F Exercises
Unit 4 Nonverbal Communication
Section A Warm-up Video
Section B Case
Section C Intercultural Communication: Nonverbal Communication
Section D Cultural Tips: The Meaning of Hand Gestures around World
Section E Situations
Section F Exercises
Unit 5 High-Context and Low-Context Cultures
Section A Warm-up Video
Section B Case
Section C Intercultural Communication: Communication in High-Context vs. Low-Context Cultures
Section D Cultural Tips: Conversational Silence
Section E Situations
Section F Exercises
Unit 6 Culture Shock
Section A Warm-up Video
Section B Case
Section C Intercultural Communication: Culture Shock - and Culture Fatigues
Section D Cultural Tips: Managing Expectations and Understanding Culture Similarity
Section E Situations
Section F Exercises
Unit 7 Ingroups and Outgroups
Section A Warm-up Video
Section B Case
Section C Intercultural Communication: Ingroups and Outgroups
Section D Cultural Tips: Ingroups/Outgroups in Collectivist and Individualist Cultures
Section E Situations
Section F Exercises
Unit 8 Stereotypes
Section A Warm-up Video
Section B Case
Section C Intercultural Communication: Stereotypes and Automatic & Controlled Information Processing
Section D Cultural Tips: Avoiding Stereotypes in the Workplace
Section E Situations
Section F Exercises
Unit 9 Ethnocentrism
Section A Warm-up Video
Section B Case
Section C Intercultural Communication: Ethnocentrism vs. Culture Relativism
Section D Cultural Tips: Dealing with Cross-Cultural Issues
Section E Situations
Section F Exercises
Unit 10 Cultural Integration
Section A Warm-up Video
Section B Case
Section C Intercultural Communication: Understanding Cultural Identity and Integration
Section D Cultural Tips: How to Be an Effective Cross- Cultural Communicator--A Pilot's Guide to
Success
Section E Situations
Section F Exercises
References
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跨文化交际实用教程 作者简介
胡囡囡,浙江金融职业学院副教授,商务英语教研室副主任,主编国家规划教材2本,主持浙江省教育厅、浙江省社科联等厅级及以上课题6项,参与省级课题核心成员2项。发表论文20余篇。
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