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Chapter 1 Introduction 1.1 Research Background 1.2 Research Questions and Purposes 1.3 Methodologies and Data Collection 1.4 Organization of the Dissertation Chapter 2 Literature Review 2.1 Introduction 2.2 Previous Studies on Multimodality 2.3 Previous Studies on BP 2.4 The Rationale of the Present Study Perspective 2.5 Summary Chapter 3 The Theoretical Foundation for the Proposed MDA Analytical Framework for BP 3.1 Introduction 3.2 Albert Mehrabian's Silent Messages 3.3 Theoretical Basis for Visual Grammar: Systemic Functional Linguistics(SFL) 3.4 Visual Grammar 3.5 Van Leeuwen's Speech, Music, Sound 3.6 A Proposed Analytical Framework for MDA of BP 3.7 Summary Chapter 4 Steve Jobs and His BPs: An ¡°Insanely Great¡± Design 4.1 Introduction 4.2 Steve Jobs and His ¡°Insanely Great¡± Presentations 4.3 The Notion of ¡°Design¡± in a Multimodal World 4.5 Summary Chapter 5 MDA of Four Steve Jobs' BPs from the Perspective of Visual Communication 5.1 Introduction 5.2 Analysis of Major Visual Communicative Modes of Steve Jobs'BPs 5.3 The Metafunctions Presented by the Visual Modes of Steve Jobs'BPs 5.4 Summary Chapter 6 MDA of Four Steve Jobs' BPs from the Perspective of Auditory Communication 6.1 Introduction 6.2 Analysis of Major Auditory Communicative Modes in Steve Jobs'BPs 6.3 The Metafunctions Presented by the Auditory Modes of Steve Jobs'BPs 6.4 Summary Chapter 7 Conclusion 7.1 A Brief Summary of the Present Study 7.2 Pedagogical Implications 7.3 Problems and Limitations of This Research 7.4 Suggestions for Further Studies Bibliography