ÉÌÎñÓ¢ÓïÔĶÁ=BUSIMESS ENGLISH READING

Unit 1 Reading Business English for Success 1.1 Focused Reading Passage A Features of Business English Passage B Reading Skills for Unpackaging Business Reports 1.2 Fast Reading Passage C Use of English in the Professional World in Hong Kong 1.3 Extended Reading Passage D The Science Behind Reading 1.4 Further Exploration Chinese Economy Remains Strong 1.5 Reading Skills Chunking for Better Memory Your Attitudes and Preconceptions About Reading Unit 2 Marketing and Advertising 2.1 Focused Reading Passage A. From Mass Marketing to Mass Customization Passage B Cultural Differences in TV Commercials£ºChina vs West Countries 2.2 Fast Reading Passage C Popular Chinese Marketing Terms 2.3 Extended Reading Passage DTrue Stories of Chinese Food 2.4 Further Exploration False Advertising 2.5 Reading Skills Figures of Speech in Advertisements Use of Peripheral Vision Unit 3 E-commerce 3.1 Focused Reading Passage A From Mass Customization to Mass Personalization Passage B Sustainability in E-commerce 3.2 Fast Reading Passage C Hotels VS Airbnb£ºHas COVID-19 Disrupted the Disrupter 3.3 Extended Reading Passage D Sustainable Packaging 3.4 Further Exploration Does E-commerce Care About Sustainability 3.5 Reading Skills Word Formation Processes Online Business Reading£ºEye Movement Patterns Unit 4 InternationaI Trade 4.1 Focused Reading Passage A Free Trade Isn't Killing Jobs Passage B The Significance of RCEP for Asia-Pac Supply Chains 4.2 Fast Reading Passage C Expansion of International Trade 4.3 Extended Reading Passage D Adam Smith£ºThe Father of Economics 4.4 Further Exploration No Winners in This Trade War 4.5 Reading Sldlls How to Identify the Main Idea How Information Is Organized in a Text(1) Unit 5 International Organizations 5.1 Focused Reading Passage A R0les of International Organizationsin the GIobal Economy Passage B Is It a Bird or a Plane 5.2 FaSt Reading Passage C The IMF and the World Bank 5.3 Eended Reading Passage D china and the worid Trade Organization 5.4 Exploration ¡°1+6¡±Roundtable 5.5 Reading Skills Business English Collocations Business English Vocabulary Unit 6 Supply.chaining and HighItech Industry 6.1 FocuSed Reading Passage A How Supply Chain Technology Improves Your Busines Passage B The Importance of Creativity in Business 6.2 Fast Re´¡g Passage C What the Chinese New Year Means for Your supply chain 6.3 EXtended Reading Passage D Powerof Innovation£ºFrom¡°Made in China¡±to created in cl Biggest Tech Companies in the World 6.5 ReÆöng Skills How Infomacion Is Organized in a Text(2) What Is the Top-down Reading Model Unit 7 Management and Culture 7.1 Focused Reading Passage A Leadership Pnciples and Traits£ºFrom a Manageoto a Leade Passage B The Mysterious Driver of Huawei's Success 7.2 Fast Reading Passage C How to Develop the Next Generationof Female Digital Leaders 7.3 Extended Reading Passage D Understanding and Cultivating a Business Culture 7.4 Further Exploration What Is Your Management Philosophy 7.5 Reading Skills Context Clues and Sentence Hints for Guessing Meaning Unit 8 Business Ethics and Laws 8.1 Focused Reading Passage A Personal Business Ethics in the Pursuit of Professional Growl Passage B Integration of Western Management and Chinese Philosophy 8.2 Fast Reading Passage C ¡°Freebie¡±Market 8.3 Extended Reading Passage D Protecting the People£ºChina's Consumer Law 8.4 Further Exploration The Businessman'S Dilemma 3.5 Reading Skills Identifying the Author'S Opinion Appendix 1 Glossary Appendix 2 Reading Progress Recording Appendix 3 Reading Plan and Reading Log