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CHAPTER ONE INTRODUCTION ……………………………………… 1\n1.1 A Historical Overview of Rhetoric ………………………………… 1\n1.2 Background of the Study ………………………………………… 8\n1.3 Research Methodology ………………………………………… 10\n1.4 Signif icance of the Study ……………………………………… 11\n1.5 Structure of the Study …………………………………………… 11\nCHAPTER TWO LITERATURE REVIEW …………………………… 14\n2.1 Previous Studies on Phonetic Rhetoric ……………………… 14\n2.2 Previous Contrastive Studies on Phonetic Rhetoric ………… 18\n2.3 Previous Studies on the Translation of Phonetic Rhetoric … 22\n2.4 Summary ………………………………………………………… 28\nCHAPTER THREE THEORETICAL BASIS ………………………… 30\n3.1 Relevance Theory ……………………………………………… 30\n3.2 Text Type Theory ………………………………………………… 37\nCHAPTER FOUR A CONTRASTIVE STUDY OF ENGLISH AND\nCHINESE PHONOLOGICAL SYSTEMS …………………………… 42\n4.1 Heterology of Languages ……………………………………… 42\n4.2 Phonetic Aspects of Heterology ……………………………… 42\nCHAPTER FIVE A CONTRASTIVE STUDY OF ENGLISH AND\nCHINESE PHONETIC RHETORICAL DEVICES …………………… 52\n5.1 Contrastive Analysis: An Introduction ………………………… 52\n5.2 Onomatopoeia vs. Mosheng (Ä¡Éù) ………………………… 53\n5.3 Rhyme …………………………………………………………… 63\n5.4 Homophonic Puns vs. гÒôË«¹Ø ……………………………… 80\nCHAPTER SIX TRANSLATION OF PHONETIC RHETORICAL\nDEVICES ………………………………………………………………… 88\n6.1 Translatibility …………………………………………………… 88\n6.2 The Translation of Phonetic Rhetorical Devices ……………… 96\nCHAPTER SEVEN CONCLUSION …………………………………… 134\nBibliography …………………………………………………………… 138