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商务职场英语:学生用书:Students book

商务职场英语:学生用书:Students book

出版社:上海外语教育出版社出版时间:2023-07-01
开本: 28cm 页数: 202页
本类榜单:外语销量榜
中 图 价:¥41.2(8.4折) 定价  ¥49.0 登录后可看到会员价
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商务职场英语:学生用书:Students book 版权信息

  • ISBN:9787544675918
  • 条形码:9787544675918 ; 978-7-5446-7591-8
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 所属分类:>

商务职场英语:学生用书:Students book 内容简介

本教程将英语语言知识学习和专业技能培养融入真实的职场情景中,精心编排,循序渐进,旨在培养职场英语交际能力,全面提升语言实践应用能力,为学生未来的职场生涯及学术深造打下坚实的基础。第2版根据《大学英语教学指南》(2020版)的精神以及各使用院校的反馈进行修订,强化立德树人,注重吸纳*新的学科知识内容和教学理念,使其更适合当代大学生使用。 主要修订内容包括:重新设计部分练习活动,练习题型尽量与CET考试题型一致,提升其实用性;每单元新增拓展阅读板块,提高学生的长篇阅读能力;适当增加与中国相关的阅读和练习素材,提升学生思政素养及讲好中国故事的能力。 全书共5个单元,每个单元包含6个主题部分、2篇拓展阅读、1个写作任务和一个研究项目任务。 本教程包含学生用书和教师用书。

商务职场英语:学生用书:Students book 目录

【目录】 Unit 1 Making your way Topic 1 Time to make a decision Topic 2 Following through Topic 3 Filling out forms Topic 4 Preparing your resume Topic 5 Sending it all off Topic 6 Finally it's time for the interview Unit 2 Selling is what it's all about Topic 1 Have you got what it takes? Topic 2 How do you do it? Topic 3 Sales have increased by 20% Topic 4 Dealing with the customer Topic 5 Dealing with complaints Topic 6 Buying and seling on the Intemet Unit 3 Marketing the product Topic 1 Telling the world about your product Topic 2 Brands Topic 3 Finding out what appeals to the consumer Topic 4 You can do it too—having a plan Topic 5 Getting together and understanding it all Topic 6 If you can make it, they can fake it Unit 4 Financial matters Topic 1 Keeping a record of personal expenses Topic 2 Starting out Topic 3 Managing expenses Topic 4 Economic issues Topic 5 Investments Topic 6 Changes in the way we do things Unit 5 Global concerns Topic 1 Cultural issues Topic 2 Corporate culture Topic 3 Workplace changes Topic 4 The other side of modern business Topic 5 Global concerns in the business world Topic 6 Ethical trading Text A Supporting Documentsfor a Job Application Text B Survey: More Graduates Opt to Work in Lower-Tier Cities Text A The Future of Sales: UsingAl to Optimize the SalesProcess Text B The Retail Innovations inChina That Can Change the Way the World Shops Text A Marketing Strategy Text B Digital Marketing in China Text A What ls Inflation—Causes Text B The Invisible Silk Road:Enter the Digital Dragon Text A What is Corporate Culture? Text B Huawei's Culture ls the Key to lts Success
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