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Contents
Acknowledgements xvii
Introduction 1
PART 1 THE ROOTS OF ECOLINGUISTICS
Language and Environment 13
Language and Gnosis 24
Talking about Environmental Issues 31
Ecolinguistics: State of the Art 1998 43
PART 2 ECOLOGY AS METAPHOR
The Ecology of Language 57
The Ecology of Language Shift 67
A Linguistic Ecology for Europe? 75
Identity and Manifoldness: New Perspectives in Science, Language and Politics 84
Economy and Ecology in Language 91
The Sociohistorical Dynamics of Language and Cognition: The Emergence of the Metaphor Model ‘Money Is Water’ in the Nineteenth Century 101
PART 3 LANGUAGE AND ENVIRONMENT
Language and the Natural Environment 109
Linguistic and Philosophical Roots of Our Environmental Crisis 115
‘The Mountain’ and ‘The Project’: Dueling Depictions of a Natural Environment 124
Environmental Matters and Communication Challenges 143
A Note on the Linguistics of Environmentalism 154
Babel Revisited 159
The Ecology of Language: Link between Rainfall and Language Diversity 165
Linguistic Diversity in Melanesia: A Tentative Explanation 167
PART 4 CRITICAL ECOLINGUISTICS
New Ways of Meaning: The Challenge to Applied Linguistics 175
Green Grammar and Grammatical Metaphor, or Language and Myth of Power, or Metaphors We Die By 203
What Makes a Grammar Green? A Reply to Goatly 226
A Response to Schleppegrell: What Makes a Grammar Green? 229
Language and Ecological Crisis: Extracts from a Dictionary of Industrial Agriculture 232
The Passive Voice of Science: Language Abuse in the Wildlife Profession 241
Constructing the Environmental Spectacle: Green Advertisements and the Greening of the Corporate Image, 1910-1990 245
The Rape of Mother Nature? Women in the Language of Environmental Discourse 258
Ecological Criticism of Language 270
Bibliography: Language and Ecology 286
Index 291