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国际商务谈判(英文版) 版权信息
- ISBN:9787566324566
- 条形码:9787566324566 ; 978-7-5663-2456-6
- 装帧:平装-胶订
- 册数:暂无
- 重量:暂无
- 所属分类:>
国际商务谈判(英文版) 内容简介
本书分三大部分,包括谈判策略与技巧、国际贸易中各个环节的谈判以及各国的谈判风格。基于情景教学和案例教学的理念,各单元穿插形式多样的学习任务,如角色扮演、案例分析、讨论题、判断题和选择题等。在练习的设计和编写方面充分考虑到大部分学生缺乏商务谈判经验这一实际情况,尽量给出详细的说明和指引,帮助学生理解所需完成的谈判任务,运用所学的知识和技巧更好地进入模拟谈判情景,进行模拟商务谈判。使学生在真实的模拟环境中扮演不同角色,提高学习兴趣,提升谈判能力。
国际商务谈判(英文版) 目录
Part I Managing the Negotiation Process
Stage 1 Preparing for the Negotiation
Stage 2 Opening
Stage 3 Bargaining
Stage 4 Closing
Part Ⅱ Negotiation in International Business
Unit One Making Enquiries
Unit Two Negotiating Prices
Unit Three Placing Orders
Unit Four Terms of Payment
Unit Five Packing
Unit Six Shipment
Unit Seven Insurance
Unit Eight Claim
Part Ⅲ The Social Etiquette and the Negotiation Styles
Unit One The Social Etiquette and the Negotiation Styles of Some Asian Countries
1.The Social Etiquette and the Negotiating Style of Burma
2.The Social Etiquette and the Negotiating Style of India
3.The Social Etiquette and the Negotiating Style of Malaysia
4.The Social Etiquette and the Negotiating Style of Japan
5.The Social Etiquette and the Negotiating Style of Saudi Arabia
6.The Social Etiquette and the Negotiating Style of Singapore
7.The Social Etiquette and the Negotiating Style of South Korea
8.The Social Etiquette and the Negotiating Style of Thailand
9.The Social Etiquette and the Negotiating Style of Viet Nam
Unit Two The Social Etiquette and the Negotiation Styles of Some African Countries
1.The Social Etiquette and the Negotiating Style of Congo Brazzaville and Congo Kinshasa
2.The Social Etiquette and the Negotiating Style of Egypt
3.The Social Etiquette and the Negotiating Style of Ethiopia
4.The Social Etiquette and the Negotiating Style of Kenya
5.The Social Etiquette and the Negotiating Style of Mauritius
6.The Social Etiquette and the Negotiating Style of Morocco
7.The Social Etiquette and the Negotiating Style of Nigeria
8.The Social Etiquette and the Negotiating Style of Rwanda
9.The Social Etiquette and the Negotiating Style of South Africa
10.The Social Etiquette and the Negotiating Style of Sudan and South Sudan
11.The Social Etiquette and the Negotiating Style of Tanzania
12.The Social Etiquette and the Negotiating Style of Uganda
Unit Three The Social Etiquette and the Negotiation Styles of Some European Countries
1.The Social Etiquette and the Negotiating Style of Croatia
2.The Social Etiquette and the Negotiating Style of Denmark
3.The Social Etiquette and the Negotiating Style of France
4.The Social Etiquette and the Negotiating Style of Germany
5.The Social Etiquette and the Negotiating Style of Italy
6.The Social Etiquette and the Negotiating Style of Poland
7.The Social Etiquette and the Negotiating Style of Russia
8.The Social Etiquette and the Negotiating Style of Spain
9.The Social Etiquette and the Negotiating Style of UK
Unit Four The Social Etiquette and the Negotiation Styles of Some American Countries
1.The Social Etiquette and the Negotiating Style of Argentina
2.The Social Etiquette and the Negotiating Style of Brazil
3.The Social Etiquette and the Negotiating Style of Chile
4.The Social Etiquette and the Negotiating Style of Colombia
5.The Social Etiquette and the Negotiating Style of Mexico
6.The Social Etiquette and the Negotiating Style of Peru
7.The Social Etiquette and the Negotiating Style of USA
8.The Social Etiquette and the Negotiating Style of Uruguay
9.The Social Etiquette and the Negotiating Style of Venezuela
Unit Five The Social Etiquette and the Negotiation Styles of Some Oceanian Countries
1.The Social Etiquette and the Negotiating Style of Australia
2.The Social Etiquette and the Negotiating Style of New Zealand
Key to Exercises
参考书目
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国际商务谈判(英文版) 作者简介
周杏英,广东外语外贸大学副教授、硕士生导师。1988年中山大学外语系外国语言文学专业毕业,获文学硕士。1990年8月至1991年10月作为访问学者在美国纽约曼哈顿管理学院进修经济、管理课程。2006年9月至2007年1月作为访问学者在英国中央兰开夏大学从事跨文化交际与商务谈判方面的研究。主要研究方向为跨文化商务交际、商务英语研究。
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