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UNIT 1 TRADE FAIRS Õ¹»á֪ʶ Reading 1 Trade Fairs as Part of the Marketing Mix Reading 2 Aims of Participation in Trade Fairs Reading 3 Manning the Stand ENGLISH FOR WORKPLACE COMMUNICATION UNIT 2 PREPARING A TRADE FAIR Õ¹»á֪ʶ Reading 1 Step-by¨CStep Guide to Successful Trade Show Preparation Reading 2 Preparing Sales Literature and Exhibit Reading 3 Effective Advertising for Your Trade Show Booth ENGLISH FOR WORKPLACE COMMUNICATION UNIT 3 ATTENDING A TRADE FAIR Õ¹»á֪ʶ Reading 1 Lead, Follow, or Get Out of the Way Reading 2 How to Quantify Your Target Audience Reading 3 Made to Measure: A Conversation with Joe Federbush ENGLISH FOR WORKPLACE COMMUNICATION UNIT 4 FLOWING UP A TRADE FAIR Õ¹»á֪ʶ Reading 1 Best Practices: How to Convert Leads with Trade Show Follow-up Reading 2 Prompting and Responding to Sales Enquiries Reading 3 Preparing the Export Order for Distribution ENGLISH FOR WORKPLACE COMMUNICATION UNIT 5 GLOBAL EXHIBITION INDUSTRY Õ¹»á֪ʶ Reading 1 German Exhibition¨CNumber One Worldwide Reading 2 Exhibition Venues in the United States Reading 3 Global Exhibitions Day: Industry Needs to Promote its Positive Impact on UK Trade ENGLISH FOR WORKPLACE COMMUNICATION UNIT 6 WORLD FAMOUSE TRADE FAIRS Õ¹»á֪ʶ Reading 1 The Inspired Home Show Reading 2 The National Hardware Show Reading 3 Restart for the Automotive Aftermarket: Automechanika Frankfurt ENGLISH FOR WORKPLACE COMMUNICATION UNIT 7 PROTECTION OF INTELLECTUAL PROPERTY RIGHTS AT EXHIBITIONS Õ¹»á֪ʶ Reading 1 UFI Recommendations for the Protection of Intellectual Property Rights Reading 2 Messe Frankfurt Against Copying-Our Initiative for Protecting Your Reading 3 How Exhibitors Can Protect Their Intellectual Property at Trade Shows ENGLISH FOR WORKPLACE COMMUNICATION UNIT 8 BUDGETS IN TRADE FAIR Õ¹»á֪ʶ Reading 1 Let's Make a Deal Reading 2 This Old Exhibit: How to Refresh a Tired Booth Reading 3 Downsizing ENGLISH FOR WORKPLACE COMMUNICATION UNIT 9 BASIC KNOWLEDGE ABOUT TRADE FAIRS Õ¹»á֪ʶ