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Contents Ŀ¼
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¡ò Unit 1 The Components of Business
Letters
ÉÌÎñÐź¯µÄ¹¹³É // 1
1.1 The Essential Parts of a Business Letter // 1
1.2 The Optional Parts of a Business Letter //3
1.3 Business Letter Formats //5
1.4 The Overall Appearance of a Business
Letter //9 ¡ò Unit 2 Tone of a Business Letter
ÉÌÎñÐź¯µÄÓïÆø //12
2.1 Writing for Your Audience //12
2.2 Three Approaches in Dealing with
Messages //17 ¡ò Unit 3 Language Styles of a Business
Letter
ÉÌÎñÐź¯µÄÓïÑÔ·ç¸ñ //27
3.1 Clarity //27
3.2 Conciseness //28
3.3 Courtesy //29 ¡ò Unit 4 Inquiries
ѯÎʺ¯ //36
4.1 Introduction //36
4.2 Sample Letters //36
¡ò Unit 5 Replies
»Ø¸´º¯ //46
5.1 Introduction //46
5.2 Sample Letters //47 ¡ò Unit 6 Letters of Declining
¾Ü¾øº¯ //57
6.1 Introduction //57
6.2 Sample Letters //58
¡ò Unit 7 Goodwill and Social Letters
ÓѺÃÓëÉç½»Ðź¯ //67
7.1 Invitation Letter //67
7.2 Letter of Thanks //75
7.3 Letter of Complaints and Claims //78
¡ò Unit 8 Interoffice Routine Letters
°ì¹«ÊÒÈÕ³£Ðź¯ //92
8.1 Letters of Appointment //92
8.2 Letters of Recommendation //96
8.3 Notice //100 ¡ò Unit 9 Memos
±¸Íü¼ //113
9.1 Introduction //113
9.2 Basic Structure of Memos //113
9.3 Sample Memos //116 ¡ò Unit 10 Sales Letters and Advertisement
´ÙÏúÐź¯Óë¹ã¸æ //125
10.1 Persuasive Writing //125
10.2 Sales Letters //126
10.3 Advertisement //132
¡ò Unit 11 Business Reports
ÉÌÎñ±¨¸æ£¨I£©//138
11.1 General Introduction to Reports //138
11.2 Charts in Business Reports //140 ¡ò Unit 12 Business Reports
ÉÌÎñ±¨¸æ£¨II£©//151
12.1 Informational Reports //151
12.2 Analytical Reports //156 ¡ò Unit 13 Tender and Bidding Documents
ÕбêÊ顢Ͷ±êÊé //168
13.1 Introduction //168
13.2 Tender and Bidding Documents //171
¡ò Unit 14 Employment Writing
¾Íҵд×÷ //182
14.1 A letter of Application //182
14.2 Resume //185
14.3 Thank-you Letter after Interview //189
14.4 Offer Letter //190 References
²Î¿¼ÎÄÏ× //197 ΢ÐÅɨÃè¶þάÂ룬ÔĶÁ²Î¿¼´ð°¸