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行业/职业英语

电子商务英语

作者：刘德华,熊伟,袁立耿

出版社：合肥工业大学出版社出版时间：2023-03-01

开本： 16开 页数： 200

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电子商务英语版权信息

ISBN：9787565062049
条形码：9787565062049 ; 978-7-5650-6204-9
装帧：书写纸
册数：暂无
重量：暂无
所属分类：
外语
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行业/职业英语

电子商务英语内容简介

本教材涵盖了电子商务领域的基本理论、基本知识、基本技术和基本应用，所选话题包括电子商务模式、电子商务营销、电子商务广告战略、支付、电子商务安全、互联网协议、供应链、电子商务经济学、电子商务管理、移动商务、团购等内容。本教材在内容的编排上由浅入深，文章难度适中，既具有很强的专业性，又具有很好的可读性。本教材旨在让学生具备一定的专业英语基础，熟悉电子商务平台，巩固电子商务核心知识体系。本教材适合高等院校财经类学生教学使用，也可供相关人员学习使用。

电子商务英语目录

Unit 1 Introduction to E-business Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (E-mail) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 2 E-business Website Design Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Resume ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 3 E-business Basics Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Application Letter ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 4 Product Selection Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Product Description ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 5 Secure Electronic Transactions Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Quotation Letter ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 6 Computing System Security Measures Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Order Letter ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 7 Electronic Systems of Payment Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (Appeal Letter) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 8 Logistics in E-commerce Age Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Invitation Letter) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 9 Web Marketing Strategies Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (Company Introduction) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 10 Advertising of E-commerce Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (Advertisement) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 11 Customer Relationship Management Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (Notice) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 12 Introduction to Cross-border E-commerce Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Business Letter) Part Ⅳ Supplementary Reading Part Ⅴ Cross-border E-commerce Knowledge 参考文献

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