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艺术设计专业英语

作者:王愉
出版社:清华大学出版社出版时间:2022-08-04
开本: 16开 页数: 347
本类榜单:教材销量榜
中 图 价:¥55.3(7.0折) 定价  ¥79.0 登录后可看到会员价
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艺术设计专业英语 版权信息

艺术设计专业英语 内容简介

本书旨在使读者掌握艺术设计相关专业的英语术语及用法,培养和提高读者阅读和翻译专业英语文献资料的能力。全书由12个单元组成,包含48篇文章,内容涉及艺术设计史、设计的定义、设计原则、设计心理学、设计管理与策略、设计研究、设计材料与技术、设计重点、设计创新案例、设计师及其作品、设计教育与事业、设计趋势与观点。每个单元由课文、词汇和练习组成。本书可作为高等理工院校和高等美术院校艺术设计相关专业本科生和研究生的专业英语教材,也可作为从事相关专业人士的参考用书。

艺术设计专业英语 目录

Unit 1 History of Art and Design
Lesson 1 The Origin of Design
Lesson □ Integration of Design
Lesson 3 Michelangelo
Lesson 4 Annie Leibovitz Biography

Unit □ Definition of Design
Lesson 5 RE-DESIGN: Daily Products of the □□□t Century
Lesson 6 What Is User-centered Design and Why Do We Need It?
Lesson 7 Evidence-based Design
Lesson 8 Screen Designs in Context

Unit 3 Design Principle□Lesson 9 Comparison and Consistency
Lesson 10 The Eight Golden Rules of Interface Design
Lesson 11 Billboard Design 101
Lesson 1□ Typographic Principles for Packaging Design

Unit 4 Design Psychology
Lesson 13 Hierarchy of Need□Lesson 14 Emotional Design: People and Thing□Lesson 15 Ten Psychological Principles to Design with
Lesson 16 Metaphorically Speaking

Unit 5 Design Management and Strategy
Lesson 17 Manufacturing, Design, and Innovation
Lesson 18 Meeting Business Challenge□Lesson 19 The Third Dimension: The Sheer Cliff of Value
Lesson □0 Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand

Unit 6 Design Research
Lesson □1 Brainstorming Graphic Organizer□Lesson □□ Card Sorting
Lesson □3 Evaluative Research
Lesson □4 Usability Metric□……

Unit 7 Materials and Techniques of Design
Unit 8 Design Focu□Unit 9 Case Studies in Innovation
Unit 10 Designers and Their Work□Unit 11 Education and Career
Unit 1□ Trends and Perspective□
Appendix词汇表
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