ÉÌÎñÓ¢Óï·­ÒëµÄÀíÂÛÓ¦Óü°Êµ¼ùÑо¿

Pat One



Chapte 1The Concept and Meaning of Business English



Chapte 2Language Featues of Business English



2£®1Language Expession



2£®2Technical Tems



2£®3Voca
ulay



2£®4Syntax



2£®5Conclusion



Chapte 3The Stylistic Style of Business English



3£®1Choosing Appopiate Wods and Expession



3£®2Concise Business English Expession



3£®3Reasona
le Business English Style and Significant Coheent Logic



3£®4Fomality of Style



3£®5Pogammatic Fomat



3£®6Conclusion



Chapte 4Standads and Pinciples of Business English Tanslation



4£®1Guide the Tanslation Pactice of Business Activities



4£®2Gasp the Tone Style of Business Texts and Repoduce the Polite Tone of the

Oiginal Text Appopiately



4£®3Pay Attention to the Syntactic Featues of Business Text£¬and the Woding should

Confom to the Linguistic Featues of Official Lette Style



4£®4Pinciple of Accuacy



4£®5The Rule of Simplicity



4£®6Confoms to Industy Noms



4£®7Specification to Destination Pinciple



4£®8Conclusion



Chapte 5Skills and Methods of Business English Tanslation



5£®1Skills



5£®2Method



5£®3Conclusion



Chapte 6Stategies fo Business English Tanslation



6£®1An Oveview of Business English



6£®2Influence Factos of Coss-cultual Context on Business English Tanslation



6£®3Specific Stategies fo Business English Tanslation in the Coss-cultual

Context



6£®4Conclusion





Pat Two



Chapte 7The Theoetical Application and Pactical Reseach of

Functional Equivalence Theoy in Business English Tanslation



7£®1Basic Meaning of Functional Equivalence Tanslation Theoy



7£®2Tanslation Models of Business English fom the Pespective of Functional

Equivalence Tanslation Theoy



7£®3The Guidance of Functional Equivalence Theoy fo English Tanslation

Teaching



7£®4The Application of ¢ô Functional Equivalence Theoy in Business English

Tanslation



7£®5Chinese-English Foeign Tanslation Stategies unde the Functional

Equivalence Theoy



7£®6Business English Contact Tanslation fom the Pespective of Functional

Equivalence Theoy



7£®7Concluding Remaks



Chapte 8The Theoetical Application and Pactical Reseach of

Language Adaptation Theoy in Business English Tanslation



8£®1Language Adaptation Theoy



8£®2The Application of Adaptation Theoy in Tanslation Teaching fo Business

English Majos



8£®3The Application of Stuctual Adaptation to the Tanslation of Scientific and

Technological Texts



8£®4Stategies fo Intenational Business English Contact Tanslation fom the

spective of Language Adaptation Theoy



8£®5Conclusion







Chapte 9The Theoetical Application and Pactice of Skopos Theoy in

Business English Tanslation



9£®1Skopos Theoy



9£®2Skopos Theoy Based English Tanslation Citeia fo Expot Food

Packaging Text



9£®3English Tanslation Stategies of Expot Food Packaging Text fom the

spective of Skopos Theoy



9£®4Skopos Theoy Based Advetising English Tanslation Stategy



9£®5Tanslation Measues of Commodity Packaging English fom the Pespective of

Skopos Theoy



9£®6English Tanslation Teaching Model Innovation Stategies Unde Skopos

Theoy of Tanslation



9£®7Conclusion



Chapte 10The Theoetical Application and Pactical Reseach of

Relevance Theoy in Business English Tanslation



10£®1Relevance Theoy



10£®2Pagmatic Equivalence in Business English Tanslation



10£®3Using Relevance Theoy to Constuct Pagmatic Equivalence in Business

English Tanslation



10£®4English Text Reading Compehension Pocedues Based on Relevant Context of

Business



10£®5Business Cultue Tanslation Unde the Guidance of Relevance Theoy



10£®6Tanslation of Business Lettes Unde the Guidance of Relevance Theoy



10£®7Tanslation of Business Specifications and Contacts Unde the Guidance of

Relevance Theoy



10£®8Tanslation of Extenal Pu
licity Mateials Unde the Guidance of Relevance

Theoy



10£®9Conclusion



Chapte 11The Theoetical Application and Pactical Reseach of

Communicative Tanslation Theoy in Business English

Tanslation



11£®1An Oveview of Communicative Tanslation Theoy



11£®2Tanslation Stategies of Business English Lettes Unde the Guidance of

Communicative Tanslation Theoy





11£®3The Applica
ility of Communicative Tanslation Theoy in Business English

Tanslation



11£®4Application of Communicative Tanslation Theoy in Business English

Tanslation



11£®5The Implications of Communicative Tanslation Theoy fo Business English

Tanslation



11£®6Conclusion



Chapte 12The Theoetical Application and Pactical Reseach of

Flexi
le Theoy in Business English Tanslation



12£®1Flexi
le Theoy



12£®2Ways to Adapt Theoy



12£®3Business English Tanslation Pinciples Based on the Flexi
le Theoy



12£®4Featues of Flexi
le Theoy



12£®5Business English Tanslation on the Basis of Flexi
ility



12£®6The Application of Flexi
le Theoy in Business English



12£®7Conclusion



Chapte 13The Theoetical Application and Pactical Reseach of

Cognitive Schema Theoy in Business English Tanslation



13£®1Cognitive Schema Theoy



13£®2Business English Tanslation Stategies Based on Cognitive Schema

Theoy



13£®3The Relationship Between Cognitive Schema Theoy and Business English

Tanslation



13£®4The Application of ¢ô Schema Theoy in Business English Tanslation



13£®5The Role of Schema Theoy in Business English Tanslation



13£®6Stategies fo the Optimization of Business English Tanslation in Schema

Theoy



13£®7The Role of Schema Theoy in Business English Tanslation



13£®8Conclusion



Chapte 14The Theoetical Application and Pactical Reseach of

Intetextuality Theoy in Business English Tanslation



14£®1An Oveview of Intetextuality Theoy



14£®2The Relationship Between Intetextuality and Business English Tanslation



14£®3Business English Tanslation Teaching Model fom the Pespective of

Intetextuality





14£®4The Role of Intetextuality in Business English Tanslation Leaning



14£®5Implications of Intetextuality Theoy on Business English Tanslation

Teaching



14£®6The Application of Intetextuality Theoy in English Tanslation Teaching



14£®7Conclusion



Chapte 15The Theoetical Application and Pactical Reseach of

Metacognition Theoy in Business English Tanslation



15£®1An Oveview of Metacognitive Theoy



15£®2The Pactical Application of Metacognitive Theoy in Business English

Tanslation



15£®3Reseach on the Coelation
etween Metacognitive Stategies and English

Leaning Applications



15£®4Conclusion



Chapte 16The Theoetical Application and Pactical Reseach of

Constuctivism in Business English Tanslation



16£®1The Philosophy and Psychology Oigins of the Constuctivism



16£®2Contempoay Schools of Constuctivism



16£®3Connotation of Constuctivism Leaning Theoy



16£®4Basic Popositions of Constuctivism Teaching Theoy



16£®5Using Constuctivism to Guide Business English Tanslation Teaching



16£®6Tanslation Standads Unde the View of Constuctivism



16£®7Stategies fo Business English Tanslation Unde the Guidance of

Constuctivism



16£®8Conclusion







Pat Thee



Chapte 17Commecial Advetising and Tanslation



17£®1The Coss-cultual Chaacteistics of Commecial Advetising Tanslation



17£®2Commecial Advetising Tanslation Stategies Unde Cultual Factos



17£®3Analysis of the Economic Benefits of Commecial Advetising Tanslation



17£®4Commecial Advetising Tanslation Pinciples



17£®5Commecial Advetising Tanslation Methods



17£®6Chaacteistics of Advetising Language Tanslation







17£®7Rhetoical Skills in Advetising Language Tanslation



17£®8Tanslation of Commecial Advetisements fom the Pespective of Relevance

Theoy



17£®9Application of the Puposiveness Pinciple in Advetising Tanslation



17£®10The Application of the Coheence Pinciple in Advetising Tanslation



17£®11Conclusion



Chapte 18Tademaks and Tanslation



18£®1The Concept of Tademak and Its Impotance



18£®2Chaacteistics of Tademak Tanslation



18£®3Methods of Tademak Tanslation



18£®4Pinciples of Tanslation of Tademak Wods



18£®5Some Existing Po
lems in Tademak Tanslation



18£®6Cultual O
stacles Encounteed in the English Tanslation of Tademaks and

Countemeasues



18£®7Application of Skopos Theoy in Tademak Tanslation



18£®8Conclusion



Chapte 19Business Contact and Tanslation



19£®1The Connotation and Reseach Pespective of Business Contact



19£®2Standad fo Tanslation of Business Contacts



19£®3Pinciples of Intenational Business Contact Tanslation



19£®4Requiements fo Tanslation of Intenational Business Contacts



19£®5Chaacteistics of Business English Contact Language



19£®6Intenational Business English Contact Tanslation Stategies fom the

spective of Language Adaptation Theoy



19£®7Tanslation Stategies of Business Contacts fom the Pespective of Skopos

Theoy



19£®8Tanslation Skills of Long Sentences in English Business Contacts fom the

spective of Coss-cultual Communication



19£®9Coss-cultual Factos Affecting Business Contact Tanslation



19£®10Conclusion



Chapte 20Business Coespondence and Tanslation



20£®1Business Lette Pveview



20£®2Stylistic Featues of Business Lettes



20£®3Tanslation Stategies fo English Business Lettes



20£®4Tanslation Stategies fo Business English Lettes unde the Guidance of

Communicative Tanslation Theoy



20£®5The Influence of Cultual Diffeences on the Tanslation Pinciples of Business

Lettes



20£®6Tanslation Stategies of Business English Lettes fom the Pespective of

Pagmatics



20£®7Conclusion





Bi
liogaphy