¹ú¼ÊÉÌÎñº¯µç

Chapter 1 Fundamentals of Business Communication1

Part 1 Business Knowledge2

Section 1 Basic Parts of a Business English Letter2

Section 2 Writing Principles of Business English Letters6

Section 3 Formats of Business English Letters9

Section 4 Email Etiquette11

Part 2 Typical Phrases for Business English Emails14

Part 3 Skill Training15

Part 4 Additional Reading18

Chapter 2 Establishment of Business Relations21

Part 1 Business Knowledge22

Section 1 Ways to Establish Business Relations22

Section 2 How to Make a Credit Status Enquiry25

Part 2 Case Study27

Part 3 Functional Sentence Patterns33

Part 4 Situational Dialogs34

Part 5 Skill Training37

Part 6 Additional Reading40

Chapter 3 Enquiry 43

Part 1 Business Knowledge44

Section 1 What Is an Enquiry in International Business?44

Section 2 How to Make an Enquiry46

Part 2 Case Study47

Part 3 Functional Sentence Patterns52

Part 4 Situational Dialogs 54

Part 5 Skill Training56

Part 6 Additional Reading59

Chapter 4 Offer and Counter Offer61

Part 1 Business Knowledge62

Section 1 Offer, Firm Offer and Non-firm Offer 62

Section 2 Counter Offer65

Part 2 Case Study 66

Part 3 Functional Sentence Patterns73

Part 4 Situational Dialogs74

Part 5 Skill Training76

Part 6 Additional Reading 80

Chapter 5 Acceptance and Orders81

Part 1 Business Knowledge82

Section 1 Acceptance82

Section 2 Order84

Part 2 Case Study86

Part 3 Functional Sentence Patterns 90

Part 4 Situational Dialogs 91

Part 5 Skill Training 94

Part 6 Additional Reading 96

Chapter 6 Contracts 99

Part 1 Business Knowledge 100

Section 1 Contracts in Business100

Section 2 Format and Main Contents of a Contract or Confirmation103

Part 2 Case Study 104

Part 3 Functional Sentence Patterns110

Part 4 Situational Dialogs111

Part 5 Skill Training 113

Part 6 Additional Reading 117

Chapter 7 Terms of Payment 119

Part 1 Business Knowledge 120

Section 1 Modes of Payment120

Section 2 Circulation Process of Documentary L/C123

Part 2 Case Study 125

Part 3 Functional Sentence Patterns 130

Part 4 Situational Dialogs 132

Part 5 Skill Training 134

Part 6 Additional Reading 138

Chapter 8 Packing 141

Part 1 Business Knowledge 142

Section 1 What Is Packing?142

Section 2 Packing Marks144

Part 2 Case Study 146

Part 3 Functional Sentence Patterns 152

Part 4 Situational Dialogs 154

Part 5 Skill Training157

Part 6 Additional Reading 161

Chapter 9 Insurance 163

Part 1 Business Knowledge 164

Section 1 Covering Cargo Insurance164

Section 2 A General Introduction to China¡¯s Cargo Insurance167

Part 2 Case Study 169

Part 3 Functional Sentence Patterns 174

Part 4 Situational Dialogs 175

Part 5 Skill Training 177

Part 6 Additional Reading 179

Chapter 10 Shipment 181

Part 1 Business Knowledge 182

Section 1 International Transportation of Goods 182

Section 2 Bill of Lading185

Part 2 Case Study 187

Part 3 Functional Sentence Patterns 192

Part 4 Situational Dialogs194

Part 5 Skill Training 196

Part 6 Additional Reading 199

Chapter 11 Complaints and Claims201

Part 1 Business Knowledge202

Section 1 Complaints and Claims202

Section 2 How to Handle Complaints and Claims205

Part 2 Case Study207

Part 3 Functional Sentence Patterns 213

Part 4 Situational Dialogs 214

Part 5 Skill Training217

Part 6 Additional Reading220