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CONTENT
Unit 1 Service 1
PART¢ñTEXT 1
Text A What Are Services 1
Text B Service Level Agreement: Consequences for Non-performance 6
PART ¢ò DIALOGUE 9
Dialogue 1 Applying for a Visa 9
Dialogue 2 Booking Tickets 11
PART III GOOD TO KNOW£ºTransportation Terms 13
PART IV EXERCISES 13
Unit 2 Tourism 18
PART ¢ñ TEXT 18
Text A Defining Tourism 18
Text B Tourism, Good or Bad 22
PART ¢ò DIALOGUE 26
Dialogue 1 Changing Foreign Currency 26
Dialogue 2 Taking a Taxi 27
PART III GOOD TO KNOW£ºAt the Airport 28
PART IV EXERCISES 29
Activity 1£ºNew Headline 34
Unit 3 Hospitality Industry 36
PART ¢ñ TEXT 36
Text A You Are What You Eat 36
Text B Hostel 40
PART ¢ò DIALOGUE 45
Dialogue 1 At the Information Desk 45
Dialogue 2 Security Check 46
PART III GOOD TO KNOW£ºIn the Restaurant 48
PART IV EXERCISES 49
Unit 4 Tourism Attraction 54
PART ¢ñ TEXT 54
Text A Touring round Banff 54
Text B Tourism Attraction 60
PART ¢ò DIALOGUE 63
Dialogue 1 Going Through Security 63
Dialogue 2 Announcements at the Gate 64
PART III GOOD TO KNOW£ºThe Types of Luggage 65
PART IV EXERCISES 65
Activity 2£ºIncoming Tourists¡¯ Overall Impression on China 69
Unit 5 Tourist Product 72
PART ¢ñ TEXT 72
Text A The Silk Road, from Xi¡¯an to Kashgar 72
Text B Banpo Museum 79
PART ¢ò DIALOGUE 82
Dialogue 1 On the Plane: Captain¡¯s Announcement 82
Dialogue 2 On the Plane: Having Meal 83
PART III GOOD TO KNOW£ºMaintenance and Safety 84
PART IV EXERCISES 85
Unit 6 Tourism Marketing 91
PART ¢ñ TEXT 91
Text A Tourism Marketing 91
Text B Accor Launches Backpacker Brand 93
PART ¢ò DIALOGUE 95
Dialogue 1 Immigration Formalities 95
Dialogue 2 Luggage Claiming 97
PART III GOOD TO KNOW£ºHousekeeping 98
PART IV EXERCISES 98
Activity 3£ºHuizhou Trilogy 105
Unit 7 Communication 106
PART I TEXT 106
Text A Developing Interpersonal Skills 106
Text B The Concept of ¡°Face¡± in Chinese-American Interaction 111
PART ¢ò DIALOGUE 115
Dialogue 1 Customs Clearance 115
Dialogue 2 Reserving a Room 116
PART III GOOD TO KNOW£ºChinese Traditional Items 118
PART IV EXERCISES 118
Unit 8 Special Interest Tours 123
PART¢ñ TEXT 123
Text A Virtual Tourism 123
Text B Adventure Tours in Antarctica 127
PART ¢ò DIALOGUE 131
Dialogue 1 Arranging the Luggage 131
Dialogue 2 Tidying the Room 132
PART III GOOD TO KNOW£ºCashier¡¯s Terms 133
PART ¢õ EXERCISES 134
Activity 4£ºFreedom Trail 138
Unit 9 Sports and Outdoor Activities 139
PART ¢ñTEXT 139
Text A Backpacking 139
Text B Sport Tourism 145
PART ¢ò DIALOGUE 149
Dialogue 1 Room Service 149
Dialogue 2 About the Use of Safe-Deposit Box 150
PART III GOOD TO KNOW£ºChinese Art 152
PART IV EXERCISES 152
Unit 10 Leisure and Recreation 158
PART ¢ñTEXT 158
Text A Elephant Tourism in Laos 158
Text B Cruise 162
PART ¢ò DIALOGUE 166
Dialogue 1 Additional Bed 166
Dialogue 2 Laundry Service 167
PART III GOOD TO KNOW£ºBusiness Service 168
PART IV EXERCISES 169
Activity 5£ºThe Ski Resort 175
Unit 11 Ecotourism 178
PART¢ñTEXT 178
Text A Ecotourism 178
Text B The Role of Ethics in Ecotourism 180
PART ¢ò DIALOGUE 183
Dialogue 1 Maintenance Service 183
Dialogue 2 Lodging a Complaint at a Hotel 184
PART III GOOD TO KNOW£ºTraditional Chinese Architecture 185
PART IV EXERCISES 185
Unit 12 Tourism Culture 191
PART¢ñTEXT 191
Text A What Is Religion 191
Text B Films in Contemporary China 196
PART ¢ò DIALOGUE 198
Dialogue 1 Booking a Table 198
Dialogue 2 Having Western Food 200
PART III GOOD TO KNOW£ºSports Items 201
PART IV EXERCISES 202
Activity 6£ºMuseum Visitors¡¯ Survey 207
Unit 13 Tourism Impact 216
PART ¢ñTEXT 216
Text A Social Impacts of Tourism 216
Text B Ecological Impacts of Tourism 218
PART ¢ò DIALOGUE 220
Dialogue 1 Booking Tickets for Shows 220
Dialogue 2 In the Fitness Center 221
PART III GOOD TO KNOW£ºPublic Transportation 222
PART IV EXERCISES 223
Unit 14 Tourism Sustainability 228
PART ¢ñ TEXT 228
Text A Tourism Development in Cyprus Needs to Be Sustained 228
Text B The Tourist as Target: Direct Victim of Political Instability 229
PART ¢ò DIALOGUE 234
Dialogue 1 Hairdressing 234
Dialogue 2 Booking Facilities and Personnel 235
PART III GOOD TO KNOW£ºChinese Dishes 236
PART IV EXERCISES 237
Activity 7£ºSherpa 240
Appendix: Key to the Exercises 242
REFERENCES 260