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Chapter 1 Strategic Management and Marketing1 1.0 Discussion Topics2 1.1 Poverty Alleviation Goal, a Dream Come True: The Case Study of Yancheng Rural Commercial Bank2 1.1.1 Introduction3 1.1.2 Achieving the Goal of Poverty Alleviation5 1.1.3 Explore New Opportunities of Yancheng Rural Commercial Bank11 1.1.4 Case Summary14 1.1.5 Learning Points15 1.2 Chasing the Dream: Pinduoduo's Competitive Journey through Marketing Strategies15 1.2.1 Introduction16 1.2.2 What Is the Secret of this Incredible Growth?17 1.2.3 Scope and Mission of Pinduoduo23 1.2.4 Case Summary26 1.2.5 Learning Points26 1.3 Meituan Strategic product diversification ¡ª Lessons from Startup Cross-selling Strategy27 1.3.1 Introduction27 1.3.2 Company Profile30 1.3.3 The Rise of the Company32 1.3.4 Next Steps 35 1.3.5 Learning Points36 Chapter 2 Organization Entrepreneurship39 2.0 Discussion Topics40 2.1 The Long Road to Entrepreneurship: Suzhou BeiKay Instrument Co., Ltd.40 2.1.1 Introduction41 2.1.2 Industry and Project Selection42 2.1.3 Source of Funding43 2.1.4 Research and Development Process44 2.1.5 Markets and Profits45 2.1.6 Product Advantages46 2.1.7 Case Summary47 2.1.8 Learning Points48 2.2 Expansion in Emerging Markets: Overseas Progress of Shaoxing Falcon Trading Co., Ltd. 48 2.2.1 Introduction49 2.2.2 Identification of Markets50 2.2.3 Criteria for Markets Selection51 2.2.4 Challenges Associated with Expansion in Emerging Markets53 2.2.5 Case Summary55 2.2.6 Learning Points55 Chapter 3 Leadership and Human Resource Management57 3.0 Discussion Topics583.1 Comprehensive Assessment of the Leadership's Advocacy for Staff Participation: Evidence from One of the Leading Chemical Factories in Jiangsu58 3.1.1 Introduction59 3.1.2 Description of the Opinion & Onwards Survey60 3.1.3 Description of the Staff Say Survey61 3.1.4 Accessing and Undertaking the Surveys62 3.1.5 Description of the Staff Say and Opinion & Onwards Questionnaires63 3.1.6 Training and Development Process64 3.1.7 Case Summary65 3.1.8 Learning Points66 3.2 Haidilao Differentiation Strategy ¡ª Leadership and Service Innovation Value Proposition68 3.2.1 Introduction69 3.2.2 Company Profile71 3.2.3 The Rise of the Company75 3.2.4 Next Steps78 3.2.5 Learning Points80 ¢ö Contents Chapter 4 Organization Innovation Management81 4.0 Discussion Topics82 4.1 Innovation Beyond Boundaries: The Case of Changzhou Jintan Sagar Trading Co., Ltd.82 4.1.1 Introduction83 4.1.2 Idea Generation85 4.1.3 Competitive Advantage86 4.1.4 Product Specification and Innovation87 4.1.5 Niche Marketing88 4.1.6 Research and Development89 4.1.7 Unique Features and Advantages of the Centrifugal Water Pump90 4.1.8 Case Summary91 4.1.9 Learning Points91 4.2 Right Sourcing from China: The Case of Shanghai Fekan Trading Co., Ltd.92 4.2.1 Introduction92 4.2.2 Scope of Shanghai Fekan Trading Co., Ltd.94 4.2.3 Innovative Service Efficiency of Shanghai Fekan Trading Co., Ltd.95 4.2.4 Creation of the Company's Network for Customers' Satisfaction98 4.2.5 Quality Control Certification of Products98 4.2.6 Local Presence and Trust Among Customers99 4.2.7 Case Summary100 4.2.8 Learning Points100 4.3 Innovation for a Successful Business: The Winner of a Combination of Internet101 4.3.1 Introduction101 4.3.2 Establishing Ping An102 4.3.3 Transformation Manufacturer, Towards Industry103 4.3.4 LotusIsland Online and Offline Business Model104 4.3.5 Proud Achievements108 4.3.6 Case Summary109 4.3.7 Learning Points110 ¢÷ Chapter 5 Business Control System111 5.0 Discussion Topics 112 5.1 Support Dazi on the Cloud: the Digital Healthcare Technology Construction of ¡°Jiangbin Online¡±112 5.1.1 Introduction113 5.1.2 Commitment with the Snowy Land of Lhasa114 5.1.3 A New Trail of ¡°Jiangbin Online¡±115 5.1.4 Solid Technical Support from Zhenjiang116 5.1.5 Better Improvement of the Cloud118 5.1.6 Case Summary118 5.1.7 Learning Points119 5.2 Digital Transformation of Hengshun Group119 5.2.1 Introduction120 5.2.2 Company Profile120 5.2.3 Beginning of Digitalization122 5.2.4 Formation of Production Control Process123 5.2.5 System Updated via the SAP125 5.2.6 Benefits from Digital Transformation127 5.2.7 Case Summary129 5.2.8 Learning Points129 Chapter 6 Ethics of Business Management131 6.0 Discussion Topics132 6.1 Dilemma of Trading Experience: The Case of Time Source Trading (Zhenjiang) Co., Ltd.132 6.1.1 Introduction133 6.1.2 Development of the Model of Time Source Trading (Zhenjiang) Co., Ltd.134 6.1.3 Challenges for Time Source Trading (Zhenjiang) Co., Ltd.135 6.1.4 Case Summary139 6.1.5 Learning Points140 6.2 Business Management Practices: A Case Study of Luckin Coffee141 6.2.1 Introduction141 6.2.2 Tea and Coffee Market in China142 6.2.3 History of Luckin Coffee144 ¢ø 6.2.4 Main Products146 6.2.5 Growth Strategies of Luckin Coffee147 6.2.6 Ethical Issue at Luckin Coffee148 6.2.7 Case Summary150 6.2.8 Learning Points151 References152 ¢ù