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Chapter 1 Introduction.1

1.1 The Value of Effective Writing at Work.2

1.2 Characteristics of Work-related Writing. 5

1.3 Phases of Writing.8

Chapter 2 Language Techniques for Effective Writing 15

2.1 You-attitude 16

2.2 Seven Cs.20

2.3 Active Voice Versus Passive Voice. 35

2.4 Positive and Unbiased Tones 36

2.5 Punctuation40

Chapter 3 Document Design49

3.1 The Importance of Good Document Design50

3.2 Choosing Typefaces Carefully 51

3.3 Using ¡°Chunking¡± to Communicate 54

3.4 Creating Good Headings 55

3.5 Using a Good Layout for Columns and Lists58

3.6 Using Block Paragraphing and White Space Effectively. 63

3.7 Incorporating Visuals66

Chapter 4 Writing for Job Opportunities.73

4.1 Highlighting Reader-centered Communication 74

4.2 Marketing Yourself as a Job Seeker 77

4.3 R¨¦sum¨¦s80

4.4 Cover Letters96

Chapter 5 Basic Correspondence. 105

5.1 Writing Persuasive Messages. 106

5.2 Conveying Good News, Neutral News, and Bad News.110

5.3 Business Letters.114

5.4 Memos 128

5.5 Emails141

Chapter 6 Reports. 153

6.1 Report Types154

6.2 Report Components156

6.3 Procedures of Creating Reports159

6.4 Meeting Minutes and Agendas 168

6.5 Executive Summaries.173

6.6 Proposal Reports176

6.7 Surveys. 183

Chapter 7 Writing for the Oral Presentation. 187

7.1 Understanding the Oral Presentation as a Way of Communication188

7.2 Preparing an Audience-targeted Oral Presentation 192

7.3 Making an Audience-targeted Oral Presentation205

Chapter 8 Writing for the Web. 211

8.1 Differences Between a Web Page and a Website 212

8.2 Major Types of Websites Used in the Workplace. 214

8.3 Processes of Creating Reader-centered Web Pages223

8.4 Skills in Developing Content-based Web Pages.225

References 231

Keys to Exercises233