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Part 1 Overview of International Marketing Êг¡ÓªÏú¸ÅÊö Chapter 1 Theoretical Basis of International Marketing Chapter 2 The Scope and Challenges of International Marketing Part 2 International Marketing Environment Êг¡ÓªÏú»·¾³ Chapter 3 The Dynamic Environment of International Trade Chapter 4 The Cultural and Social Environment of International Marketing Chapter 5 The Economic Environment of International Marketing Chapter 6 The Political Environment of International Marketing Chapter 7 The Legal Environment of International Marketing Chapter 8 The Science and Technology Environment of International Marketing Chapter 9 The Natural Environment of International Marketing Part 3 International Market Analysis Êг¡·ÖÎö Chapter 10 International Market Chapter 11 International Market Research and Forecast Part 4 International Marketing Strategy Analysis Êг¡ÓªÏúÕ½ÂÔ·ÖÎö Chapter 12 International Market Segmentation, Target Market Selection Market Positioning (STP) Chapter 13 International Market Entry Strategy Chapter 14 International Market Competition Strategy Part 5 International Marketing Mix Strategy(4PS) Êг¡ÓªÏú4P×éºÏ²ßÂÔ Chapter 15 International Product Strategy Chapter 16 International Pricing Strategy Chapter 17 International Distribution Channel Strategy Chapter 18 International Promotion Strategy