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商务英语写作教程

商务英语写作教程

出版社:苏州大学出版社出版时间:2022-01-01
开本: 26cm 页数: 175页
本类榜单:外语销量榜
中 图 价:¥30.2(7.2折) 定价  ¥42.0 登录后可看到会员价
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商务英语写作教程 版权信息

  • ISBN:9787567238619
  • 条形码:9787567238619 ; 978-7-5672-3861-9
  • 装帧:暂无
  • 册数:暂无
  • 重量:暂无
  • 所属分类:>

商务英语写作教程 内容简介

本书包括三大部分: 商贸业务书面交流的体验感受、商贸英语交流技能的训练和商务英语写作修辞意识的研讨培养。本书与其他同类教材的不同之处就在于贯穿和统领全书全过程的体练精神。每个单元先提供专业知识介绍, 后将商贸口头与书面交流的英语 (对话和信函/备忘录/报告) 奉献于学习者面前, 使他们能够切身体验近似真实的商贸业务过程和地道规范的商贸交流方式 ; 继而进行大量与商贸英语沟通技能相关的训练和商务英语写作修辞的研讨, 以此达到熟悉商贸业务过程、掌握商贸交际技能和培养商务英语写作修辞意识之目的。

商务英语写作教程 目录

Part One External Communication&BE Writing Unit 1 Comnonents&Lavouts of BE Letters 1.1 Understanding the Essential & Optional Components of BE Letters 1.2 Laying Out Business English Letters 1.3 Writers'Workshop:Awareness for Effective BE Practical Writing Unit 2 Asking to Establish Business Relations Replies 2.1 Experience & Practice 2.2 Communicating & Writing Skills 2.3 Writers'Workshop:The Process of Writing Unit 3 Credit Enquiries & Replies 3.1 Experience & Practice 3.2 Communicating & Writing Skills 3.3 Writers'Workshop:Businesslike Poise&Formal Style Unit 4 Enquiries &Replies 4.1 Experience & Practice 4.2 Communicating & Writing Skills 4.3 Writers'Workshop:Opening & Closing a Letter Unit 5 Quotations, Offers & Counter-offers 5.1 Experience & Practice 5.2 Communicating & Writing Skills 5.3 Writers'Workshop:Proposition VS Counter—proposition Unit 6 Orders & Repl ies 6.1 Experience & Practice 6.2 Communicating & Writing Skills 6.3 Writers'Workshop:Textual Development of Letters(1) Unit 7 Payment & Replies 7.1 Experience & Practice 7.2 Communicating & Writing Skills 7.3 Writers'Workshop:Textual Development of Letters(2) Unit 8 Shipment & Replies 8.1 Experience & Practice 8.2 Communicating & Writing Skills 8.3 Writers'Workshop:Principles for BE Writing Unit 9 Packing & Replies 9.1 Experience & Practice 9.2 Communicating & Writing Skills 9.3 Writers'Workshop:Concreteness VS Abstractness Unit 10 Insurance & Replies 10.1 ExpeNence&Practice 10.2 Communicating & Writing Skills 10.3 Writers'Workshop:Qualities of Effective Sentence Writing Unit 11 Claims&Adjustments 11.1 Experience&Practice 11.2 Communicating & Writing Skills 11.3 Writers'Workshop:Create an Appropnce Tone Unit 12 Agency 12.1 Experience & Practice 12.2 Communicating & Writing Skills 12.3 Writers' Workshop:Conciseness&Simplicit'y Unit 13 SociaI Letters 13.1 Experience & Practicenter 13.2 communicating & writing Skill 13.3 writers'workshop:compIeteness Vs lncompletencess Part Two Internal communication & Be Writing Unit 14 Memorandums 14.1 Experience & Practice 14.2 Communicating & Writing Skills 14.3 writers,Workshop:Trend for Contemporary BE Letter writing Unit 15 Business Reports 15.1 Experience & Practice 15.2 Communicating & Writing Skills 15.3 Writers,Workshop:Accu racy & Objectivity Appendixes
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