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设计师英语教程(浙江省普通高校十三五新形态教材)

作者：叶桦

出版社：电子工业出版社出版时间：2022-04-01

开本： 16开 页数： 221

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版权信息
本书特色
内容简介
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设计师英语教程(浙江省普通高校十三五新形态教材) 版权信息

ISBN：9787121431241
条形码：9787121431241 ; 978-7-121-43124-1
装帧：一般胶版纸
册数：暂无
重量：暂无
所属分类：
艺术
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设计理论

设计师英语教程(浙江省普通高校十三五新形态教材) 本书特色

浙江省普通高校“十三五”新形态教材。本书分为两个部分，即读、写部分和视、听、说部分，并分别围绕着8个主题，从全国大学英语四、六级考试的听、说、读、写的角度进行编写。阅读技能指导、听力策略指导、写作指导与单元内容有机衔接、浑然一体，既可以作为单元的一个部分(Lead In)，也可以单独使用。本书是大学英语教师通过对专业教师和学生的调研，为艺术设计类学生在大学英语学习提高阶段使用而编写的一本专业用途英语(English for Specific Purposes，ESP)教材，旨在培养艺术设计类学生的英语应用能力和设计师素养，增强他们跨文化交际意识和交际能力，同时发展他们自主学习的能力，使他们在学习、生活、社会交往和未来工作中能够有效地使用英语，满足新时代国家、社会、学校和个人发展的需要。同时，根据艺术设计类学生的思想特点，增加思政元素，引导艺术设计类学生树立正确的世界观、人生观、价值观，增强他们的团队合作意识，强化他们的责任心、社会责任感，使他们能对西方文化辩证地理解吸收，并用英语传播中国传统文化、工艺，以及构建人类命运共同体。

设计师英语教程(浙江省普通高校十三五新形态教材) 内容简介

本书分为两个部分，即读、写部分和视、听、说部分，并分别围绕着8个主题，从全国大学英语四、六级考试的听、说、读、写的角度进行编写。阅读技能指导、听力策略指导、写作指导与单元内容有机衔接、浑然一体，既可以作为单元的一个部分（Lead In），也可以单独使用。本书可作为艺术设计类专业的教学用书，也可作为从事艺术设计的人员的参考用书。

设计师英语教程(浙江省普通高校十三五新形态教材) 目录

Contents

Reading and Writing Section
Unit 1　Design Ethics 3
Part 1　Design for Survival and Survival through Design： What Can We Do? 3
Pre-reading Activities 3
Post-reading Activities 8
Part 2 Design for Personal Needs 10
Part 3 Confucian Design Ethics 13
Part 4 Writing Skill 16
Unit 2　Bauhaus 20
Part 1 The History of Bauhaus 20
Pre-reading Activities 20
Post-reading Activities 26
Part 2 Bauhaus at the Barbican： Art as Life 27
Part 3 Water Gropius and His Masterpieces 31
Part 4 Writing Skill 32
Unit 3　Chinese Traditional Arts and Crafts 34
Part 1 Paper cutting 34
Pre-reading Activities 34
Post-reading Activities 39
Part 2 Embroidery 40
Part 3 Kite 44
Part 4 Writing Skill 45
Unit 4　Animation and Cartoon 48
Part 1 Animation 48
Pre-reading Activities 48
Post-reading Activities 55
Part 2 Cartoon 56
Part 3 Sustainable Development Strategy of Chinese Animation Industry 59
Part 4 Writing Skill 60
Unit 5　Stories of Designers 65
Part 1 Raymond Loewy―the Man Who Streamlined the Sales-Curve 65
Pre-reading Activities 65
Post-reading Activities 70
Part 2 Fashion Queen―Coco Chanel 72
Part 3 Shigeo Fukuda， Japan 76
Part 4 Writing Skill 78
Unit 6　Design Management 82
Part 1 What is Design Management? 82
Pre-reading Activities 82
Post-reading Activities 86
Part 2 Why is Design Management Important? 88
Part 3 Why is Design Management Important?② 90
Part 4 Writing Skill 92
Unit 7 Contemporary Japanese Design 96
Part 1 Contemporary Japanese Design 96
Pre-reading Activities 96
Post-reading Activities 102
Part 2 Hayao Miyazaki As Animator 104
Part 3 英汉对比阅读 107
Part 4 Writing Skill 108
Unit 8　Green Design 112
Part 1 Sustainable Design 112
Pre-reading Activities 112
Post-reading Activities 116
Part 2 Reading Exercises 118
Part 3 英汉对比阅读 120
Part 4 Writing Skill 122
Viewing， Listening and Speaking Section
Unit 1　Design Ethics 127
Part 1 Background Information 127
Part 2 Lead In 127
Part 3 Listening Strategy―Making Predictions 128
Part 4 Listening 130
Passage 1 When Clients Ask You to Copy Another Design 130
Passage 2 Victor Papanek 131
Passage 3 The Social and Moral Responsibilities of the Designer 132
Part 5 Viewing 133
Clip 1 Dieter Rams’ Commandments 133
Clip 2 Memphis 135
Clip 3 Objects of Desire 137
Part 6 Speaking 139
Unit 2 Bauhaus 140
Part 1 Background Information 140
Part 2 Lead In 140
Part 3 Listening Strategy―Making Predictions 141
Part 4 Listening 143
Passage 1 Bauhaus 143
Passage 2 Visual Communication 144
Passage 3 A Famous Designer in Bauhaus―Wilhelm Langenfeld 145
Part 5 Viewing 147
Clip 1 Inauguration of the Bauhaus in Dessau 147
Clip 2 The Bauhaus Body Part in Dessau 149
Clip 3 Bauhaus Staff Building and Its Ending in Dessau 151
Part 6 Speaking 153
Unit 3　Chinese Traditional Arts and Crafts 154
Part 1 Background Information 154
Part 2 Lead In 154
Part 3 Listening Strategy―Making Inferences 155
Part 4 Listening 157
Long Conversation Folk Art 157
Passage 1 Longquan Celadon 158
Passage 2 Traditional Chinese Arts and Crafts in Danger 159
Part 5 Viewing 161
Clip 1 Dunhuang Art 161
Clip 2 Court Ladies Preparing Newly-Woven Silk 162
Clip 3 Qipao 164
Part 6 Speaking 165
Unit 4　Animation and Cartoon 166
Part 1 Background Information 166
Part 2 Lead In 166
Part 3 Listening Strategy―Making Inferences 167
Part 4 Listening 169
Long Conversation Cartoons 169
Passage 1 Motion 170
Passage 2 Animation Industry 171
Part 5 Viewing 173
Clip 1 The films of Pixar Animation Studios 173
Clip 2 China International Cartoon and Animation Festival 173
Clip 3 Squash and Stretch 175
Part 6 Speaking 176
Unit 5　Stories of Designers 177
Part 1 Background Information 177
Part 2 Lead In 177
Part 3 Listening Strategy―Taking Notes 177
Part 4 Listening 178
Long Conversation Graphic Design 178
Passage 1 Famous Interior Designers 179
Passage 2 Fashion Queen―Coco Chanel 181
Part 5 Viewing 182
Clip 1 Tom Ford Has Many Talents 182
Clip 2 Ieoh Ming Pei and the Louvre 183
Clip 3 Hartmut Esslinger’s Advice for Designers 185
Part 6 Speaking 186
Unit 6　Design Management 187
Part 1 Background Information 187
Part 2 Lead In 187
Part 3 Listening Strategy―Taking Notes 188
Part 4 Listening 188
Passage 1 Educating for the Future 188
Passage 2 Design Management Students Work to Empower the Craft
Industry in Ecuador 190
Passage 3 Design Department Manager： Job Description and Duties 192
Part 5 Viewing 193
Clip 1 Design Thinking 193
Clip 2 Hasso Plattner Institute of Design 195
Clip 3 Desire Path 197
Part 6 Speaking 197
Unit 7　Contemporary Japanese Design 198
Part 1 Background Information 198
Part 2 Lead In 198
Part 3 Listening Strategy―Memorizing Better 199
Part 4 Listening 200
Passage 1 The Japanese Rock Garden 200
Passage 2 Yayoi Kusama 201
Passage 3 Kimono 203
Part 5 Viewing 205
Clip 1 MUJI 205
Clip 2 A Tea Bowl 206
Clip 3 Ikebana 207
Part 6 Speaking 209
Unit 8　Green Design 210
Part 1 Background Information 210
Part 2 Lead In 210
Part 3 Listening Strategy―Structure of English News Report 211
Part 4 Listening 211
Passage 1 What is Green Architecture? 211
Passage 2 Design Plays an Important Role in Life and Economy 212
Passage 3 The January Fashion Show： Future Fashion 214
Part 5 Viewing 216
Clip 1 Designers Set Sights on Social Responsibility 216
Clip 2 Fashion School Adopts Environmental Textiles 218
Clip 3 Eco Design Fair Offers Green Ideas 219
Part 6 Speaking 221

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