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Chapter 1 Exhibition and Convention Lead In Warm Up Situational Dialogues Further Reading Chapter 2 Size and Location Lead In Warm Up Situational Dialogues Further Reading Chapter 3 Promoting and Marketing Lead In Warm Up Situational Dialogues Further Reading Chapter 4 Preparation and Coordination Lead In Warm Up Situational Dialogues Further Reading Chapter 5 Booth Design and Construction Lead In Warm Up Situational Dialogues Further Reading Chapter 6 Presentation and Reception Lead In Warm Up Situational Dialogues Further Reading Chapter 7 Invitation and Thanks Lead In Warm Up Situational Dialogues Further Reading Chapter 8 Business Travel and Sightseeing Lead In Warm Up Situational Dialogues Further Reading Chapter 9 Logistics and Insurance Lead In Warm Up Situational Dialogues Further Reading Chapter 10 Complaints and Countermeasures Lead In Warm Up Situational Dialogues Further Reading Chapter 11 Follow-up and Assessment Lead In Warm Up Situational Dialogues Further Reading References