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Section One Theoretical Episode for Intercultural Communication
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Unit 1 Globalization and Cultural Diversity
Part ¢ñ Lead-in Case:Simple Can Be Special
Part ¢ò Knowledge Transmission
1.Text Reading:Cultural Diversity
2.Key Words and Concepts
Part ¢ó Cultural Exploration
1.Reflecting Chinese Culture:World Cultural Heritage in China
2.Discovering Other Cultures:Selected World Cultural Heritage Sites
Further Reading:Chinese Intangible Cultural Heritage
Test
Unit 2 Context in Intercultural Communication
Part ¢ñ Lead-in Case:Not Allowed to Enter the House
Part ¢ò Knowledge Transmission
1.Text Reading:Context and Appropriateness
2.Key Words and Concepts
Part ¢ó Cultural Exploration
1.Reflecting Chinese Culture:Chinese Mythology
2.Discovering Other Cultures:Roman Mythology
Further Reading:Prometheus
Test
Unit 3 Perception in Intercultural Communication
Part ¢ñ Lead-in Case:The Boss Expected to Have Ideas
Part ¢ò Knowledge Transmission
1.Text Reading.Perceiving Culturally
2.Key Words and Concepts
Part ¢ó Cultural Exploration
1.Reflecting Chinese Culture:Confucian Virtue Ethics
2.Discovering Other Cultures:Three Sages in Ancient Greek Philosophy
Further Reading:Aristotle's Virtue Ethics
Test
Unit 4 Culture Shock and Intercultural Adaptation
Part ¢ñ Lead-in Case:Chinese Hospitality--Overdone
Part ¢ò Knowledge Transmission
1.Text Reading:Adapting to a New Culture
2.Key Words and Concepts
Part ¢ó Cultural Exploration
1.Reflecting Chinese Culture:Laozi's Philosophy of Naturalness,Non-action
and Non-contention
2.Discovering Other Cultures:Nature
Further Reading:The Five Elements of the Chinese Universe
Test
Section Two Episode for Intercultural Pragmatics
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Unit 5 Verbal Communication Across Cultures
Part ¢ñ Lead-in Case:An Unintended Offence
Part ¢ò Knowledge Transmission
1.Text Reading:Pragmatic and Cross-cultural Pragmatics
2.Key Words and Concepts
Part ¢ó Cultural Exploration
1.Reflecting Chinese Culture:Chinese Tea and Tea Culture
2.Discovering Other Cultures:Western Coffee and Coffee Culture
Further Reading:Chinese Cuisine
Test
Unit 6 Non-verbal Communication Across Cultures
Part ¢ñ Lead-in Case:A Serious Quarrel
Part ¢ò Knowledge Transmission
1.Text Reading:Non-verbal Communication
2.Key Words and Concepts
Part ¢ó Cultural Exploration
1.Reflecting Chinese Culture:Cheongsam and Mandarin Buttons
2.Discovering Other Cultures:Western Dress Codes
Further Reading:Touching and Time Spending Between Chinese Husband
and Wife
Test
Unit 7 Intercultural Communication Competence
Part ¢ñ Lead-in Case:A Gift for the Party
Part ¢ò Knowledge Transmission
1.Text Reading.Components of Intercultural Communication Competence
2.Key Words and Concepts
Part ¢ó Cultural Exploration
1.Reflecting Chinese Culture:China's Great Inventions
2.Discovering Other Cultures.Eight Innovations That Built Ancient Rome
Further Reading:Rice Technology in Ancient and Modern China
Test
Unit 8 Intercultural Relationships in Everyday Life
Part ¢ñ Lead-in Case:The Gift of a Book
Part ¢ò Knowledge Transmission
1.Text Reading:Personal Relationships
2.Key Words and Concepts
Part ¢ó Cultural Exploration
1.Reflecting Chinese Culture:Celadon
2.Discovering Other Cultures:German Dresden Lace in the Style of Meissen
Further Reading:Friendship Patterns
Test
Section Three Episode for Intercultural Practice
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Unit 9 Intercultural Business Negotiation
Part ¢ñ Lead-in Case:The Problem of Package
Part ¢ò Knowledge Transmission
1.Text Reading:Cross-cultural Negotiation
2.Key Words and Concepts
Part ¢ó Cultur