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会展实务英语 版权信息
- ISBN：9787566323453
- 条形码：9787566323453 ; 978-7-5663-2345-3
- 装帧：一般胶版纸
- 册数：暂无
- 重量：暂无
- 所属分类：>
会展实务英语 内容简介
《会展实务英语（第三版）》全书包括三个模块（Modules），共九个部分（Parts）。**个模块为展前服务，包括推广展会、安排参展与进驻展馆；第二个模块为展中服务，包括接待客户、展示产品、洽谈业务与签订合同；第三个模块为展后服务，包括展后跟踪业务与分析会展成效。 每个部分的内容包括：1. 学习目标（Learning Objectives）。2. 学习热身活动（Warm-up）。3. 主体学习任务（Tasks）。4. 词汇表（Vocabulary）。5. 写作提示（Tips）、常用表达（Useful Expressions）或者相关资料（Data）。6. 实践实训项目（Practical Training Project）。
会展实务英语 目录
Module 1 Services Before an Exhibition
Unit 1 Promoting an Exhibition 推广展会
Task 1 Introducing an Exhibition
Task 2 Inviting to an Exhibition
Task 3 Enquiring About an Exhibition
Task 4 Choosing an Exhibition
Unit 2 Making Exhibiting Arrangements 安排参展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Unit 3 Moving in an Exhibition 进驻展馆
Task 1 Moving to Cloud Exhibition
Task 2 Building the Booth
Task 3 Decorating the Booth
Task 4 Training Booth Staff
Module 2 Services at an Exhibition
Unit 4 Receiving Clients 接待客户
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Unit 5 Presenting Products 推介产品
Task 1 Planning Live Streaming Marketing
Task 2 Presenting Products
Task 3 Talking with Visitors About New Products
Task 4 Learning to Make a Sales Presentation Effectively
Unit 6 Negotiating Business 洽谈业务
Task 1 Negotiating About Price and Commission
Task 2 Negotiating About Payment
Task 3 Negotiating About Shipment
Task 4 Negotiating About Packing and Insurance
Unit 7 Signing a Contract 签订合同
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services After an Exhibition
Unit 8 Following up Business 跟进业务
Task 1 Learning Exhibition Follow-up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders & Prospects
Unit 9 Analyzing Exhibition Results 分析会展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3 Writing Reports on Exhibition Results
Key to the Activities
Unit 1 Promoting an Exhibition 推广展会
Unit 2 Making Exhibiting Arrangements 安排参展
Unit 3 Moving in an Exhibition 进驻展馆
Unit 4 Receiving Clients 接待客户
Unit 5 Presenting Products 推介产品
Unit 6 Negotiating Business 洽谈业务
Unit 7 Signing a Contract 签订合同
Unit 8 Following up Business 跟进业务
Unit 9 Analyzing Exhibition Results 分析会展成效
Appendices
Appendix 1 附录1 常用外贸专业术语缩略词
Appendix 2 附录2 国际展览专业术语
Appendix 3 附录3 部分展览专业网站
References 参考文献
Unit 1 Promoting an Exhibition 推广展会
Task 1 Introducing an Exhibition
Task 2 Inviting to an Exhibition
Task 3 Enquiring About an Exhibition
Task 4 Choosing an Exhibition
Unit 2 Making Exhibiting Arrangements 安排参展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Unit 3 Moving in an Exhibition 进驻展馆
Task 1 Moving to Cloud Exhibition
Task 2 Building the Booth
Task 3 Decorating the Booth
Task 4 Training Booth Staff
Module 2 Services at an Exhibition
Unit 4 Receiving Clients 接待客户
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Unit 5 Presenting Products 推介产品
Task 1 Planning Live Streaming Marketing
Task 2 Presenting Products
Task 3 Talking with Visitors About New Products
Task 4 Learning to Make a Sales Presentation Effectively
Unit 6 Negotiating Business 洽谈业务
Task 1 Negotiating About Price and Commission
Task 2 Negotiating About Payment
Task 3 Negotiating About Shipment
Task 4 Negotiating About Packing and Insurance
Unit 7 Signing a Contract 签订合同
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services After an Exhibition
Unit 8 Following up Business 跟进业务
Task 1 Learning Exhibition Follow-up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders & Prospects
Unit 9 Analyzing Exhibition Results 分析会展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3 Writing Reports on Exhibition Results
Key to the Activities
Unit 1 Promoting an Exhibition 推广展会
Unit 2 Making Exhibiting Arrangements 安排参展
Unit 3 Moving in an Exhibition 进驻展馆
Unit 4 Receiving Clients 接待客户
Unit 5 Presenting Products 推介产品
Unit 6 Negotiating Business 洽谈业务
Unit 7 Signing a Contract 签订合同
Unit 8 Following up Business 跟进业务
Unit 9 Analyzing Exhibition Results 分析会展成效
Appendices
Appendix 1 附录1 常用外贸专业术语缩略词
Appendix 2 附录2 国际展览专业术语
Appendix 3 附录3 部分展览专业网站
References 参考文献
展开全部
会展实务英语 作者简介
蔡龙文，广东农工商职业技术学院外语学院院长、专业指导委员会指导专家、 商务英语专业指导委员会专家主任委员，长期致力于科研团队的建设、校企合作课程和教材的开发等工作。
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