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新发展跨境电商英语教程 版权信息
- ISBN：9787576301618
- 条形码：9787576301618 ; 978-7-5763-0161-8
- 装帧：一般胶版纸
- 册数：暂无
- 重量：暂无
- 所属分类：>
新发展跨境电商英语教程 内容简介
本书坚持“以专业为背景培养英语应用能力，以英语为载体学习专业知识”的原则。将跨境电商的流程系统地安排在教材当中，包括主流跨境电子商务平台选择与规则熟悉、市场定位与选品、产品发布与上架规划、产品推广与优化、客户问题解决、物流与供应链管理等教学内容，主要培养学生综合运用英语进行跨境电子商务平台操作的能力。
新发展跨境电商英语教程 目录
Unit 1 An Introduction to Cross-border E-commerce
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 2 PESTLE Analysis of Cross-border E-commerce
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 3 Account Setting
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 4 Product Listing
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 5 SEO
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 6 Product Marketing
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 7 Price Negotiation
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 8 Payment
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 9 Product Packaging
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 10 Shipment and Delivery
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 11 Feedback
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 12 Returns, Refunds and Exchanges
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 2 PESTLE Analysis of Cross-border E-commerce
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 3 Account Setting
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 4 Product Listing
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 5 SEO
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 6 Product Marketing
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 7 Price Negotiation
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 8 Payment
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 9 Product Packaging
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 10 Shipment and Delivery
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 11 Feedback
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 12 Returns, Refunds and Exchanges
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
展开全部
新发展跨境电商英语教程 作者简介
何高大，男，1957.4生，1989年7月毕业于湖南师范大学外语系。第八届广东省高校教学名师。1991-2003在湖南科技大学任 交流处处长、外国语学院副院长；2003.1-2017.4任华南农业大学外国语学院3级教授、硕士生导师（期间2007-2015.3任外国语学院院长）。2016.10至今任广东白云学院外国语学院院长。2006.12-2007.12月 公派在英国曼切斯特大学做 访问学者，师从 翻译理论研究家Mona Baker 教授。近年在美国马里兰大学、美国夏威夷大学、波士顿大学访学。系中国教育技术协会学术委员会委员、外语专业委员会常务理事、中国教育技术协会技术标委会专家委员；中国对外贸易合作企业协会商务英语专业工作委员会副会长；2009年2月至今任广东省高等学校大学英语教学指导委员会副主任委员；广东省翻译协会副会长等。核心、CSSCI期刊《外语电化教学》编委、《现代教育技术》和多家 学术期刊审稿人。获得省级教学成果二等奖2项、三等奖2项；主持完成 、部省级科研教改项目32项、软件著作权1项；出版 规划教材、省精品教材、专著、教材等87部；在外语类、教育类、翻译类核心/CSSCI期刊发表论文77篇；主译、译审500万字以上； 标准《数字语言学习环境设计要求》（GB/T36354-2018）主要起草人。《中国哲学社会科学 有影响力学者排行榜：基于中文学术成果的评价（2020版）》外国语言文学学科排名47位。
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