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外贸英语函电(第4版) 版权信息
- ISBN：9787111518235
- 条形码：9787111518235 ; 978-7-111-51823-5
- 装帧：一般胶版纸
- 册数：暂无
- 重量：暂无
- 所属分类：>
外贸英语函电(第4版) 内容简介
本书为“‘十三五’职业教育国家规划教材”修订版、浙江省首批普通高校新形态教材，也是省级精品课程“外贸英语函电”的配套教材。本书根据高等职业教育“强化技能，贴近岗位”的特点和要求，在第3版的基础上修订而成，内容涵盖商务书信基础知识以及建立业务关系、商务谈判、寄样、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。每章涉及一个外贸行业，遵循了“应用性原则”，突出了外贸信函技能的训练。每章包括核心提示、学习目标、背景知识、案例分析（常用短语和典型例句、样信）、小技巧、补充阅读、常见错误、生词表、行业词汇、信函注释及练习等版块内容。本书可作为高等职业院校商务英语、靠前贸易等相关专业的教材，也可作为在职人员的培训用书，还可作为成.人高校学生的自学用书。为方便教学，本书配备了电子课件、教案、参考译文及答案等教学资源。凡选用本书作为教材的教师均可登录机械工业出版社教育服务网www.cmpedu.com，免费下载电子课件。如有问题请致电010-88379375联系营销人员，服务QQ：945379158。
外贸英语函电(第4版) 目录
前言
二维码索引
Chapter 1 Fundamentals of Business Communication.1
1.1 Letters (Traditional Mails)2
1.1.1 Parts of a Business Letter2
1.1.2 Forms of a Business Letter4
1.1.3 Principles of Business Letter Writing6
1.2 E-mails.7
1.2.1 Layout of an E-mail.8
1.2.2 Analysis of E-mail Addresses9
1.2.3 E-mail Etiquette10
1.2.4 Small Tips on How to Use E-mail Better.11
1.3 Business Postcard.12
1.4 Other Commonly Used Methods of Communication13
1.4.1 Instant Message Jargon Commonly Used When
Communicating via Instant Messenger14
1.4.2 Interfaces of Instant Messaging.15
Additional Reading.17
Common Errors Made by Students19
Vocabulary19
Supplementary Vocabulary for Garments20
Exercises.21
Chapter 2 Establishing Business Relations.23
Case Study25
Additional Reading.37
Common Errors Made by Students39
Vocabulary39
Supplementary Vocabulary for Toys40
Notes to Text.41
Exercises.44
Chapter 3 Business Negotiations.46
3.1 Enquiries and Replies.47
3.2 Offers.53
3.3 Counter Offers and Re-counter Offers58
3.4 Acceptance.67
Additional Reading.69
Common Errors Made by Students75
Vocabulary75
Supplementary Vocabulary for Arts & Crafts77
Notes to Text.77
Exercises.85
Chapter 4 Sending Samples.89
Case Study91
Additional Reading.98
Common Errors Made by Students101
Vocabulary101
Supplementary Vocabulary for Hardware Products.102
Notes to Text.103
Exercises.106
Chapter 5 Signing a Contract109
Case Study111
Additional Reading.124
Common Errors Made by Students127
Vocabulary127
Supplementary Vocabulary for Electrical Appliances128
Notes to Text.129
Exercises.133
Chapter 6 Terms of Payment.135
6.1 Payment.136
6.2 Urging Establishment of L/C143
6.3 L/C Amendment and Extension146
Additional Reading.149
Common Errors Made by Students152
Vocabulary153
Supplementary Vocabulary for Mechanic Products.154
Notes to Text.155
Exercises.160
Chapter 7 Packing163
Case Study164
Additional Reading.174
Common Errors Made by Students176
Vocabulary177
Supplementary Vocabulary for Electronics177
Notes to Text.178
Exercises.180
Chapter 8 Insurance.183
Case Study184
Additional Reading.191
Common Errors Made by Students192
Vocabulary192
Supplementary Vocabulary for Lights.193
Notes to Text.194
Exercises.198
Chapter 9 Shipment.200
Case Study201
Additional Reading.212
Common Errors Made by Students213
Vocabulary214
二维码索引
Chapter 1 Fundamentals of Business Communication.1
1.1 Letters (Traditional Mails)2
1.1.1 Parts of a Business Letter2
1.1.2 Forms of a Business Letter4
1.1.3 Principles of Business Letter Writing6
1.2 E-mails.7
1.2.1 Layout of an E-mail.8
1.2.2 Analysis of E-mail Addresses9
1.2.3 E-mail Etiquette10
1.2.4 Small Tips on How to Use E-mail Better.11
1.3 Business Postcard.12
1.4 Other Commonly Used Methods of Communication13
1.4.1 Instant Message Jargon Commonly Used When
Communicating via Instant Messenger14
1.4.2 Interfaces of Instant Messaging.15
Additional Reading.17
Common Errors Made by Students19
Vocabulary19
Supplementary Vocabulary for Garments20
Exercises.21
Chapter 2 Establishing Business Relations.23
Case Study25
Additional Reading.37
Common Errors Made by Students39
Vocabulary39
Supplementary Vocabulary for Toys40
Notes to Text.41
Exercises.44
Chapter 3 Business Negotiations.46
3.1 Enquiries and Replies.47
3.2 Offers.53
3.3 Counter Offers and Re-counter Offers58
3.4 Acceptance.67
Additional Reading.69
Common Errors Made by Students75
Vocabulary75
Supplementary Vocabulary for Arts & Crafts77
Notes to Text.77
Exercises.85
Chapter 4 Sending Samples.89
Case Study91
Additional Reading.98
Common Errors Made by Students101
Vocabulary101
Supplementary Vocabulary for Hardware Products.102
Notes to Text.103
Exercises.106
Chapter 5 Signing a Contract109
Case Study111
Additional Reading.124
Common Errors Made by Students127
Vocabulary127
Supplementary Vocabulary for Electrical Appliances128
Notes to Text.129
Exercises.133
Chapter 6 Terms of Payment.135
6.1 Payment.136
6.2 Urging Establishment of L/C143
6.3 L/C Amendment and Extension146
Additional Reading.149
Common Errors Made by Students152
Vocabulary153
Supplementary Vocabulary for Mechanic Products.154
Notes to Text.155
Exercises.160
Chapter 7 Packing163
Case Study164
Additional Reading.174
Common Errors Made by Students176
Vocabulary177
Supplementary Vocabulary for Electronics177
Notes to Text.178
Exercises.180
Chapter 8 Insurance.183
Case Study184
Additional Reading.191
Common Errors Made by Students192
Vocabulary192
Supplementary Vocabulary for Lights.193
Notes to Text.194
Exercises.198
Chapter 9 Shipment.200
Case Study201
Additional Reading.212
Common Errors Made by Students213
Vocabulary214
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