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Part ¢ñ Getting Business Perspectives Chapter 1 Business Environment and Ethics Chapter 2 Forms ofBusiness Part ¢ò Managing the Business Chapter 3 Management and Leadership Chapter 4 Organizing the Enterprise Part ¢ó Understanding People in organizations Chapter 5 Managing Human Resources Chapter 6 Motivating People Part ¢ô Understanding Marketing Chapter 7 Marketing and Product Developing Chapter 8 Pricing, Distributing and Promoting Chapter 9 International E-commerce and Logistics Part ¢õ Managing Finan Resources Chapter 10 Principles ofAccounting Chapter 11 Money and Banking Part ¢ö Dealing with Crisis and Risks Chapter 12 Financing and Investment Chapter 13 Risk Management Part ¢÷ Doing Business Globally Chapter 14 Intercultural Communication Chapter 15 International Business Practices Part ¢ø Understanding Principles of Economy Chapter 16 Micro Economics Chapter 17 Macro Economy Reference