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Ŀ¼Contents Contents

Unit 1 An Overview of Exhibition

Module 1 Defining an Exhibition 2

Module 2 Classifying Exhibitions 6

Module 3 Choosing Exhibitions 10

Module 4 Further Exploration 14

Module 5 Simulation Workshop 16

Unit 2 Hosting an Exhibition

Module 1 Planning an Exhibition 20

Module 2 Publicizing an Exhibition 23

Module 3 Inviting Exhibitors. 26

Module 4 Further Exploration 30

Module 5 Simulation Workshop 32

Unit 3 Pre-exhibition Preparations

Module 1 Entering the Exhibition and Security Check 35

Module 2 Building a Booth. 39

Module 3 Inviting Clients 42

Module 4 Further Exploration 46

Module 5 Simulation Workshop 47

Unit 4 Visitors Reception

Module 1 Receiving Visitors at the Booth 51

Module 2 Having Dinner with Clients 54

Module 3 Seeing off Clients 58

Module 4 Further Exploration 61

Module 5 Simulation Workshop 63

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Unit 5 Exhibits Presentation

Module 1 Introducing a Company 66

Module 2 Introducing a Showroom 69

Module 3 Introducing Exhibits 72

Module 4 Further Exploration 76

Module 5 Simulation Workshop 77

Unit 6 Business Negotiation

Module 1 Negotiating the Price 80

Module 2 Negotiating the Payment 83

Module 3 Negotiating Other Terms 88

Module 4 Signing a Contract 93

Module 5 Further Exploration 96

Module 6 Simulation Workshop 98

Unit 7 Post-show Work

Module 1 Discussing Booth Dismantling 101

Module 2 Giving Feedback to the Host 104

Module 3 Reporting an Exhibition 107

Module 4 Further Exploration111

Module 5 Simulation Workshop 112

Unit 8 Business Follow-up

Module 1 Post-show Marketing Activities 115

Module 2 Following up Contracted Clients. 119

Module 3 Following up Potential Clients 122

Module 4 Further Exploration 126

Module 5 Simulation Workshop 128

Scripts for Videos 130

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