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Unit 1 Overview of Cross-Border E-Commerce 1
Learning Objectives 1
Mind-map of This Unit 1
1£®1 The Concept of Cross-Border E-Commerce 2
1£®2 The Differences between Cross-Border E-Commerce and Traditional Foreign Trade 8
1£®3 Cross-Border E-Commerce Development in China 14
Unit 2 Main Cross-Border E-Commerce Platforms 21
Learning Objectives 21
Mind-map of This Unit 21
2£®1 Main Cross-Border E-Commerce Platforms in China 22
2£®2 Main Cross-Border E-Commerce Platforms in Other Countries 29
Unit 3 Pre-sale Services of Cross-Border E-Commerce 38
Learning Objectives 38
Mind-map of This Unit 38
3£®1 Store Description 39
3£®2 Product Selection 48
3£®3 Product Description 54
3£®4 Product Pricing 66
Unit 4 On-sale Services of Cross-Border E-Commerce 75
Learning Objectives 75
Mind-map of This Unit 75
4£®1 Product Information Inquiry and Reply 76
4£®2 Price Negotiation 81
4£®3 Placing an Order 87
4£®4 Follow-up of Order Related Services 92
Unit 5 After-sale Services of Cross-Border E-Commerce 99
Learning Objectives 99
Mind-map of This Unit 99
5£®1 Customers¡¯ Comments on Product/ Service 100
5£®2 Settling Complaints 108
5£®3 Customer Maintenance 115
Unit 6 Cross-Border E-Commerce Marketing 123
Learning Objectives 123
Mind-map of This Unit 123
6£®1 Platform-inside Marketing 124
6£®2 SNS Marketing 132
6£®3 Mobile Marketing 140
Unit 7 Cross-Border E-Commerce Logistics 147
Learning Objectives 147
Mind-map of This Unit 147
7£®1 Main Logistics Channels 148
7£®2 Shipment and Delivery 154
Unit 8 Cross-Border E-Commerce Payment 162
Learning Objectives 162
Mind-map of This Unit 162
8£®1 E-Commerce Payment Systems in China 163
8£®2 E-Commerce Payment Systems in Other Countries 168
8£®3 Payment Process 175
References 182