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企业成长之道 版权信息
- ISBN：9787302563181
- 条形码：9787302563181 ; 978-7-302-56318-1
- 装帧：一般胶版纸
- 册数：暂无
- 重量：暂无
- 所属分类：>>
企业成长之道 本书特色
本书作者既有企业管理的实战经验，又拥有近二十年企业成长管理研究和企业高管教育经验。多年来与众多国内优秀企业保持密切联系，与企业家展开深度的沟通与交流，沉淀出中国企业成长之道。
企业成长之道 内容简介
本书详细论述了学术界较为成熟的企业成长理论，根据企业生命周期理论将企业成长划分为创业阶段、快速发展阶段、相对稳定阶段和二次创业阶段四个阶段，重点分析企业家、战略管理、人力资源管理、市场营销管理、企业文化、创新管理、运营管理、风险管理、社会资本等九大关键因素在不同阶段对企业成长的影响。本书以企业成长为因变量，以九大关键因素为自变量，并以企业生命周期的四个阶段为调节变量构建结构方程模型进行实证分析，并根据分析结果，对企业成长提出合理化建议。
企业成长之道 目录
目 录
**章
企业本质与企业的特性 ··························································································1
**节 企业本质 ····································································································2
一、企业作为生产组织 ·································································································2
二、企业作为交易组织 ·································································································3
三、企业作为内部知识、能力的集合体 ·······································································4
四、企业作为企业家创新的载体 ··················································································4
第二节 企业的特性 ································································································4
一、企业的契约性 ·········································································································5
二、企业的异质性 ·········································································································5
三、企业的协作性 ·········································································································5
第二章
企业成长与企业成长理论 ·····················································································8
**节 企业成长 ····································································································9
一、企业成长的本质 ·····································································································9
二、企业成长机制 ·······································································································10
第二节 企业成长理论 ··························································································11
一、古典经济学：分工的规模经济利益 ·····································································12
二、新古典经济学：企业生产规模调整 ·····································································13
三、新制度学派：企业边界的扩大 ·············································································14
四、熊彼特：企业家的创新行为 ················································································16
五、资源、能力、知识基础理论：利用资源实现知识积累 ·······································17
六、制度变迁理论：内部制度改革 ·············································································17
七、演化经济学：形成惯例和动态能力 ·····································································18
八、生命周期理论：成长阶段的递进 ·········································································18
X
第三节 资源基础理论 ··························································································20
一、资源基础理论的基本假设 ····················································································23
二、资源基础理论的基本概念 ····················································································24
三、企业资源能力体系 ·······························································································25
第三章
企业生命周期理论 ··································································································30
**节 生命周期理论主要学派 ···········································································31
一、经济学派：借鉴经济增长理论 ·············································································31
二、组织学派：借鉴组织成长理论 ·············································································31
三、生命学派：借鉴生命成长 ····················································································32
四、企业学派：来源于管理实践 ················································································34
五、综合学派：重视研究科学性和分析工具 ······························································35
六、我国学者对企业生命周期的研究 ·········································································35
第二节 企业生命周期阶段划分 ···········································································36
第四章
企业成长关键因素的理论研究 ·········································································40
**节 企业成长动因理论 ···················································································41
一、企业成长的外生因素论 ························································································42
二、企业成长的内生因素论 ························································································42
第二节 企业成长关键因素研究 ···········································································43
一、企业家与企业成长 ·······························································································46
二、战略管理与企业成长 ····························································································56
三、人力资源管理与企业成长 ····················································································63
四、市场营销管理与企业成长 ····················································································68
五、企业文化与企业成长 ····························································································75
六、创新管理与企业成长 ····························································································83
七、运营管理与企业成长 ····························································································88
八、风险管理与企业成长 ····························································································96
九、社会资本与企业成长 ··························································································103
十、企业成长的评价体系研究 ··················································································112
十一、企业生命周期阶段划分及特征 ·······································································114
展开全部
企业成长之道 作者简介
王勇，博士，毕业于清华经管学院。主要研究领域：企业成长管理、企业并购重组。 曾任中国水利水电科学院水电模型厂厂长、国研网络数据科技有限公司副总经理。后加入清华经管学院，历任中国金融研究中心执行总监、EMBA教育中心主任、高管教育中心主任。现任院长助理，兼企业家学者项目办公室主任、合作发展办公室主任。曾任科陆电子科技、海洋王照明、瑞慈医疗、光大证券股份有限公司独立董事。
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